Associate Media Manager Paid Search
Associate Media Manager Paid Search
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Salary Not Disclosed
1 Vacancy
Job Description
With a career at The Home Depot you can be yourself and also be part of something bigger.
Position Purpose:
As a Paid Search Associate Manager at The Home Depot you will be responsible for executing and optimizing Paid Search investments across Google Bing and other biddable media platforms. The Paid Search Associate Manager will work crossfunctionally with Category Marketing Vendor Partner Managers and other internal stakeholders to understand business objectives and oversee the development and of bestinclass Paid Search strategies that surpass expectations.
Key Responsibilities:
- 45 Campaign Management Manage some components of addressable channel campaigns directly implementing larger strategy into each plan including bidding targeting channel unit/ad creation etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- 40 Channel Management Support omnichannel planning buying/activating and reporting for all programs and campaigns with autonomy ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- 15 Organizational Alignment Build relationships and handle communications and feedback loops with key internal and external stakeholders including channel and platform partners agencies etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
- This position typically reports to Manager of Media
- This position has 0 Direct Reports
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
Handson Paid Search experience managing large budgets and multiple stakeholders
Proficiency in Google/Microsoft Editor and SA360 for bulk changes
Mastery of budget pacing and bid strategies
Availability of checkins and optimizations during key holiday periods
Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
Understanding of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick Skai/Kenshoo Marin Adobe etc)
Active Google Ads Bing/Microsoft Ads SA360 Skai/Kenshoo or Marin Certifications preferred
Possess a basic understanding of all digital media disciplines
Strong project management and multitasking skills are a must
Strong analytical and problemsolving skillsidentifying trends and story telling.
Detail oriented with strong attention to project management and followthrough
Excellent presentation and analytical skills
Exemplary written and oral communication skills
Expertlevel Excel and strong PowerPoint (PPT) skills
Previous media agency experience preferred
Must be a team player willing to provide support where needed with projects and planning
Minimum Education:
- The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 3
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
Required Experience:
Manager
Employment Type
Full Time
