Director Product Marketing - GTM

About the Opportunity

Contentful is a leading composable content platform that unlocks all of an organizations digital content to deliver impactful customer experiences making content a strategic business asset. The Contentful Platform Contentful Studio Ninetailed by Contentful and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI empowering digital teams to drive business momentum through collaboration speed and scale. Contentful powers innovative content experiences across brands regions and channels for organizations of all sizes around the world including nearly 30 of the Fortune 500.

As the Product Marketing Director focused on GotoMarket activities you will be responsible for leading the creation and of comprehensive GTM strategies for our product portfolio. You will work closely with crossfunctional teams including Sales Product Marketing and Customer Success to ensure product positioning messaging and launch initiatives are aligned with business objectives and activated across global sales teams. Your insights will directly influence product adoption market share growth and customer engagement.

What to expect

Were looking for an innovative and strategic Product Marketing Director to lead GTM efforts as we continue to expand our product offerings and customer base. This role is critical in shaping the strategy and of our GTM plans to drive revenue growth and market presence and the ideal candidate will have experience with:

• GotoMarket Strategy: Develop and execute the overall GTM strategy for the product portfolio including product and feature launches and updates strategy and measurement of sales plays and coordination with marketing strong product and customer proof within integrated marketing campaigns. Ensure alignment with business goals target audience needs and market opportunities.
• Market Research & Analysis: Coordinate market research to identify customer needs competitive landscape and emerging trends. Use insights to shape product positioning messaging and segmentation.
• Competitive & Industryfocused Positioning & Messaging: Lead a small team of PMMs focused on messaging tailored to various buyer personas use cases and industries ensuring alignment across all touchpoints including sales enablement materials campaigns and more.
• Crossfunctional Collaboration: Work closely with Sales Product and Marketing teams to define product value propositions develop collateral and create sales tools that enable successful product adoption.
• Sales Enablement: Provide training and resources to sales teams to ensure they are equipped to communicate the value of our products effectively and close deals. Track and measure sales performance postlaunch.
• Customer Advocacy & Feedback: Collaborate with the Customer Success and Customer Advocacy teams to gather feedback and incorporate customer insights into future product development and messaging.
• Metrics & Performance Tracking: Establish KPIs to measure the success of GTM activities track performance and provide datadriven recommendations for future strategies.

What you need to be successful

• Bachelors degree in Marketing Business or related field (MBA preferred).
• 8 years of experience in product marketing with 3 years of experience as a Product Marketer Director
• Ability to demonstrate a wellestablished Product Marketing playbook
• Experience finding new areas of productmarket fit then bringing brand new products to market you have an innovative mindset (and a track record to prove it)
• A successful and referenceable track record of helping drive product adoption and revenue for a SaaS software product
• Experience building sales enablement programs and content to support product understanding
• Experience analyzing and activating new pricing and packaging options
• Strong analytical and problemsolving skills with the ability to synthesize data and market insights into actionable strategies.
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
• Experience with sales enablement content creation and developing sales training programs.
• Ability to thrive in a fastpaced collaborative and highgrowth environment.

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Fulltime employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100 of monthly health premiums for employees and 85 of costs for your dependents.
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value WorkLife balance and You Time! A generous amount of paid time off including vacation days sick days compassion days for loss education days and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and inperson events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

California Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of California if selected for the role. Any offered salary is determined based on internal equity internal salary ranges market data/ranges applicants skills and prior relevant experience certain degrees and certifications (e.g. JD/technology) for example.

California Salary Range: $278000 $312000
This position is eligible for equity awards in accordance with the terms of Contentfuls equity plans.

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Who are we

Contentful is the intelligent composable content platform that unlocks all of an organizations digital content to deliver impactful customer experiences making content a strategic business asset. The Contentful Platform Contentful Studio and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI empowering digital teams to drive business momentum through collaboration speed and scale. Contentful powers innovative content experiences across brands regions and channels for organizations around the world including nearly 30 of the Fortune 500. Nearly 800 people from more than 70 nationscontribute their energy and creativity to Contentful working from hubs in Berlin Denver and distributed around the world.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.

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