Global Marketing Manager

Position Overview:

Are you passionate about marketing Do you enjoy working in a fastpaced teamoriented environment Do you like to be challenged and do you value the opportunity to make a difference Do you expect excellence from yourself and those around you Do you have demonstrated experience in launching products and conceiving executing and implementing creative and effective marketing campaigns Does the idea of driving results for a leading global fitness equipment provider excite you If so wed love to talk to you.

Under the direction of the Senior Global Marketing Manager this marketer is someone who successfully develops and implements product launches and other marketing materials and campaigns to support our Vision Fitness B2B and our Matrix Fitness B2C brands in the diverse global environments and channels we serve. The successful candidate will be taskoriented with a strong project management background and proven experience working with crossfunctional teams to create implement and support marketing campaigns and product launches. They understand how to develop successful marketing campaigns across multiple different channels and have experience marketing to businesstobusiness audiences and diverse global environments.

Responsibilities

Support all elements of our comprehensive marketing efforts to build and support the Vision Fitness commercial brand as well as the Matrix Fitness home product line. Individual assigned projects may include:

Product Marketing

• Work with product development teams to create and execute launch packages for products/product lines based on a deep understanding of various market and customer needs
• Establish and manage marketing launch plans and product repositioning plans from start to finish
• Identify opportunities to develop new assets refine messaging and launch new campaigns that drive business growth for existing products and solutions
• Develop sales enablement materials product demos videos webinars collateral landing pages and web content and educate them on how and what to use.
• Manage product catalogs sell sheets and specifications in cooperation with the product and creative teams
• Develop and deploy aftersales communications campaigns that commercial customers can use to promote and market new products or programs directly to their membership bases.
• Work closely with the product training and education team to ensure the best brand representation for all collateral and presentations

Channel Marketing

• Bring the brand to life in the channels we actively support by merging brand identity with channelspecific needs to create captivating stories campaigns and supporting assets
• Support the companys strategic priorities by creating promotional campaigns and tools to reach identified subsegments of the target markets

Brand Marketing

• Act as a strong brand advocate to ensure adherence to the guidelines and voice of each brand strategy
• Participate in the development of brand positioning creative strategy and marketing campaigns that drive brand awareness
• Partner with subject matter experts to develop content in various formats including blog posts and articles infographics videos etc.
• Work closely with the product training and education team to ensure optimal brand representation for all collateral and presentations
• Identify opportunities to best support our global subsidiaries social media and content marketing programs
• Create and implement a global social media calendar and post content

Miscellaneous

• All other projects as assigned

Education:

• Minimum of fouryear degree (or equivalent) in business marketing or other related field related.

Experience:

• A minimum of 46 years of experience in executing marketing strategies and programs
• Proven project management abilities with experience leading crossfunctional teams to achieve desired work product
• Experience developing and building brands and positioning for different segments
• Experience with B2B marketing preferred
• Experience working with multiple geographies and global subsidiaries preferred
• Experience managing project budgets

Other Requirements:

• Occasional travel may be required domestic 14 times per year) and potentially international 1 time per year)
• Excellent writing organizational and computer skills required
• Passion for fitness and/or active lifestyle
• Ability to participate in evening international meetings (online)

Skills

• Exceptional communication skills both on paper and in person
• Excellent organizational skills with demonstrated experience in project management and budget adherence
• Strong sense of initiative demonstrated by accomplishing tasks improving current work processes and assisting others when necessary
• Flexibility and willingness to work in situations of flux and in a fastpaced environment
• Strong computer skills in all Microsoft Office programs including PowerPoint
• Familiarity with social media trends platforms and management tools
• Unwavering attention to detail and commitment to worldclass quality
• Fitness enthusiast preferred
• Demonstrated effective interpersonal verbal and written communication skills.
• Ability to embrace deadlines.
• Able to project a positive and professional demeanor to all internal and external contacts

Benefits:

We offer an excellent compensation package and teamoriented work environment with growth opportunities. Some of our outstanding benefits include:

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k) matching
• Paid Time Off benefits
• Product discounts
• Wellness programs

EOE/M/W/Vet/Disability

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