Newsletter Editor Houston
Newsletter Editor Houston
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Job Description
Newsletter Editor Houston
COURIER Newsroom is committed to building an inclusive workplace that values diverse perspectives and lived experiences. We strongly encourage women people of color individuals with disabilities LGBTQ candidates and those from all backgrounds to apply. As an equal opportunity employer we strive to break down barriers and ensure every team member feels seen heard and supported.
Who We Are
Through original reporting news curation presenterled videos and approachable explainers were passionate about making the news realand interestingto our audience. Were a rapidly growing team with new ideas on how to break through the political noise in an evolving media landscapethat includes social media platforms with zero factchecksand inspire people to take action.
We think a lot about ways to build trust and deepen engagement with passive news consumers who typically get most of their news and information from social media and via newsletters. Our valuesdriven newsrooms work to highlight the forces that shape our lives while calling attention to the impacts of policymaking and political action on the local level.
COURIER is currently seeking a Houstonbased Newsletter Editor to join our Texas newsroom and launch two new newsletter products for the region.
Job Description
COURIER is currently seeking a Newsletter Editor who will take the lead on their Houston regional newsrooms flagship email productensuring it delivers an approachable blend of local news political coverage and lifestyle storieswhile developing their own branded product all in service of driving subscriber growth and longterm engagement.
This person will be responsible for:
- writing and curating content for the state newsletter (which will publish five times a week) alongside an additional email product aimed at reaching a niche audience
- working closely with our Newsletter Product Manager to experiment with different ways to market and grow their subscriber lists
- using audience feedback and engagement metrics such as open rates to refine content strategy and improve reader satisfaction.
The Newsletter Editor will also work closely with the COURIER Texas Social Marketing Strategist to think about ways to expand the reach of their products and that may include producing presenterled videos and other multimedia content for Facebook Instagram TikTok YouTube or other social platforms.
The ideal person understands that A/B testing and audience segmentation are just as important as finding the right stories to tell and may even have a history of executing similar audiencefocused products that successfully drove revenue. They also know that a successful newsletter is more than great contentit includes thinking about audience growth developing a marketing strategy and using audience insights to drive longterm engagement.
In addition to managing and evolving our flagship newsletter the Newsletter Editor will also be asked to pitch pilot and launch a new niche newsletter product; publish original reporting wire and/or Creative Commons articles to the newsrooms website; and update the homepage regularly.
Additionally this person will be one of the newest members of COURIER Texas. Were a fully remote team but applicants must live in the Houston area.
Duties include but are not limited to:
- Write curate and build our flagship newsletter ensuring its engaging informative and aligned with audience needs
- Own newsletter growth and retention experimenting with different marketing strategies to expand our subscriber base.
- Analyze audience data (open rates clickthrough rates subscriber trends) and implement A/B testing audience segmentation and other optimizations to improve performance.
- Pitch pilot and launch new niche newsletter products
- Lead initiatives aimed at better understanding our audience such as polls and surveys and utilizing those learnings to inform content strategy
- Develop distribution strategies to ensure the newsletter(s) reaches new audiences including crosspromotions partnerships and organic growth tactics.
- Edit and publish wire freelance and content partnership content
- Film and edit presenterled videos and/or voiceovers for multimedia content that publishes on the newsrooms social platforms in order to market the newsletter
- Create simple graphics such as headline and quote cards in Canva
The ideal candidate will have:
- A passion for building longterm engagement with a target audience by way of a news or cultural product.
- Experience in newsletter writing editing or production ideally in a newsroom media organization or audiencedriven content role.
- Strong writing and editing skills with at least 3 years of audiencecentered reporting in Houston or curating content for highly engaging newsletter products
- Familiarity with using email analytics and performance metrics including the ability to analyze open rates and clickthrough rates to optimize content accordingly
- Experience using an email service provider such as Mailchimp Substack Sailthru Campaign Monitor or similar tools
- An eagerness to collaborate with other Newsletter Editors within our network to share best practices and learnings
- The ability to work effectively with multidisciplinary stakeholders across the company including members of the social marketing and revenue teams
- Familiarity with tools like Canva Capcut Descript etc. to support social content production
- A strong grasp on AP style.
- The ability to manage multiple editorial projects in a fastpaced environment.
Courier Newsroom offers the following benefits:
- Unlimited Paid Time Off (PTO) 11 paid holidays a year
- Full suite of health benefits
- Flexible working arrangements
COURIER is an equal opportunity employer. Women people of color those with disabilities and members of the LGBTQ community are strongly urged to apply. Applicants shall not be discriminated against because of race religion sex national origin ethnicity age disability sexual orientation gender identity color marital status or medical conditions.
Employment Type
Full-Time
