Senior E-Commerce Specialist
Senior E-Commerce Specialist
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Job Description
We are seeking a highly skilled and resultsdriven Ecommerce Specialist to join our team. This role will focus on optimizing the digital experience for visitors enhancing conversion rates and ensuring that our online presence aligns with business objectives. In this role you will combine your expertise in content strategy CMS management and user experience understanding to improve landing pages drive strategic initiatives to boost performance and provide key financial reporting related to ecommerce activities. The ideal candidate is datadriven with a passion for creating seamless and highconverting user experiences.
HYBRID WORK ENVIRONMENT
Vancouverbased team members work inoffice every other week (TuesThurs). Core attendance is required from 9 AM 3 PM on these days to support business priorities.
A DAY IN THE LIFE
- Content Marketing & Campaign implementation: 40
- Recommend and implement marketing and promotional strategies on site that support overall business goals with a focus on driving traffic increasing conversions and improving customer retention.
- Collaborate with creative and UX teams to design and test landing pages and ensure they are aligned with marketing and campaign objectives and follow best practices for user experience (UX) and brand.
- Lead regular content audits to ensure all content is uptodate relevant and optimized for both user experience and SEO performance. Partner with the SEO team to continuously analyze how content is structured on the website to improve content discoverability and customer journey.
- Monitor key performance indicators (KPIs) to assess performance and adjust strategies for optimal outcomes.
- Conversion Rate Optimization (CRO) : 30
- Recommend strategies to optimize the customer journey and increase conversions across the website landing pages and key ecommerce funnels.
- Design test and optimize landing pages to maximize lead generation and conversion.
- Continuously analyze website performance using A/B testing user behavior insights and heatmaps to identify areas for improvement.
- CMS Ownership & Content Governance: 20
- Oversee daytoday operations of the websites CMS ensuring seamless content updates publishing workflows and system management.
- Establish and enforce content governance policies including publishing guidelines content approval processes and best practices to maintain content consistency and quality across the site.
- Collaborate with the Product team to optimize the CMS backend enhancing agility in content updates and driving greater operational efficiency.
- Measurement & Reporting: 10
- Support Director Digital Experience & Ecommerce to provide key financial reporting related to ecommerce activities ensuring smooth operations and optimization for user experience performance and sales.
- Collaborate with Digital Analysts to define track and report on content performance providing actionable insights to optimize future content efforts.
- CrossFunctional Collaboration:
- Partner with marketing creative operations and sales centre teams to align content initiatives with broader company goals and marketing campaigns.
- Work with SEO teams to optimize content for organic search performance and user engagement.
- Work with marketing and product teams to understand service offerings and ensure content reflects the latest updates offers and promotions.
- Ensure content is consistent with the companys brand voice values and messaging across all touchpoints on the website.
WHAT YOU BRING TO THE TABLE
- Bachelors degree in Marketing Business Digital Media or related field (or equivalent experience).
- 3 years of experience in web optimization ecommerce digital marketing or conversion rate optimization.
- Strong proficiency with CMS platforms (Drupal Wordpress etc.
- Expertise in tools like Google Analytics Hotjar JIRA Confluence VWO or other CRO platforms.
- Expertise in A/B testing landing page design UX/UI best practices and analyticsdriven decisionmaking is considered an asset.
- Experience with content governance and establishing content workflows approval processes and publishing guidelines.
- Strong communication skills with the ability to work independently and collaborate with crossfunctional teams.
- Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
- Knowledge of financial reporting and key ecommerce performance metrics.
COMPENSATION & BENEFITS
- Salary $75000 $90000 per annum (Actual salary offered will be commensurate with education experience and internal parity).
- The Total Compensation Package includes Extended Health Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.
THE HIRING PROCESS
- PreScreen Lets talk about your experience goals & excitement for this role!
- Interviews Two or more interviews with different team members including structured competency & scenariobased questions
- Presentation/Assessment
- References & Background Check
- We use audio recording transcription for our interview practices
ABOUT US
Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times! Take a sneak peek into why that is here: YouTube Check us out on social! At O2E Brands we know that great talent comes in many forms and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.
Ready to take your career to the next level Apply today!
#1800GOTJUNK #LIAS1
Required Experience:
Senior IC
Employment Type
Full-Time
