Senior Event Marketing Manager
Senior Event Marketing Manager
Posted on :
11-04-2025
Employer Active
1 Vacancy
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Job Description
Events Marketing Managers are responsible for the strategic planning and of corporate and sponsored events and assist with internal meetings such as Sales or Marketing Kickoffs. They partner across marketing and other departments to ensure events are inbrand and in alignment with business objectives. They host and lead crossfunctional meetings to prepare event participants including senior management and clearly communicate event objectives and results to broader g
What Youll Do!
- Partner with demand gen marketing team BDRs Sales and broader Marketing counterparts to build an integrated field events plan to drive pipeline generation and brand awareness.
- Crosscollaborate with supporting marketing functions including creative demand communications and web to execute the overall events strategy.
- Lead and oversee of virtual and inperson field events including tradeshows industry and partner events globally.
- Manage the field events calendar; proactively review existing events and identify additional industry tradeshows events and sponsorship opportunities that will impact pipeline and brand awareness.
- Develop creative ideas to expand brand recognition and drive interaction at events including design elements activities and more.
- Develop and implement new processes that drive event success.
- Manage and track events budget and spend.
- Measure and report on eventgenerated and influenced pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.
- Manage branded company swag strategy including sourcing distribution and storage.
What We Are Looking For
- Required: Bachelors degree
- 4 years of proven experience in a B2B marketing and events role
- Analytical datadriven mindset to develop plans aligned with company objectives and pipeline goals.
- Experience in developing and executing integrated event strategies in collaboration with various teams.
- Experience in tracking event contribution to pipeline health and reporting on ROI.
- Experience building strong relationships with crossfunctional teams and senior management.
- Strong project management and organizational skills with the ability to independently manage multiple initiatives at once.
- Processoriented.
- Creative problemsolving skills and willingness to think out of the box.
- Working knowledge of Salesforce.
- Willingness to travel 3550 (aligned with all current safety protocols).
- Excellent written/oral communications and analytical skills.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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