Cafe Marketing Manager FB
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Job Description
About Calo
Launched in November of 2019 Calo is on a mission to make healthy easy. Were a team of dedicated people driving this mission by providing better faster and cheaper ways to access food through technology. In July of 2023 we started our journey in retail by opening our first cafe in Bahrain and weve then expanded to Saudi Arabia.Next the UAE will be our upcoming destination!
Role Overview
With our growth in Bahrain were looking for a star to join our team as a Marketing Manager to be responsible for developing executing and overseeing marketing strategies tailored to the GCC market helping us stay fresh and competitive.
Main Responsibilities
- Build quarterly and monthly local marketing strategies derived from the companys goals
- Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
- Lead and grow a team of marketing specialists
- Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
- Oversee customer communication plans & CRM process
- Own the development of engaging localized marketing calendar
- Launch marketing campaigns end to end to acquire customers across various channels
- Identify key customer segments to tailor marketing messages
- Work cross functionally with different departments to align on new launches targets campaign development etc
- Identify new customer acquisition opportunities and test innovative strategies for effectiveness
- Ensure all customer acquisition activities comply with local regulations and ethical standards
- Ensure excellent customer experience and journey
- Build strategic relationships and partner with key industry players
- Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly
- Conduct thorough market research to understand customer behavior preferences trends and competitors activities in GCC
- Liaise with social media influencers to execute promotional campaigns
Ideal Candidate
- Strong understanding of the local culture consumer behavior and market dynamics
- 3 years of F&B marketing experience with at least 1 year in a managerial role
- Bachelors degree in Marketing or related field
- Exceptional communication and writing skills in English and Arabic
- Datadriven mindset with the ability to analyze and interpret performance metrics
- Proficiency in digital marketing tools social media platforms and market research techniques
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Collaborative attitude and ability to work effectively with crossfunctional teams
- Pleasant personality and able to lead with empathy and patience
Required Experience:
Senior IC
Employment Type
Full-Time
