Product Marketing Manager
Product Marketing Manager
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Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanels product marketing team is pivotal in launching new features shaping messaging and ensuring our products resonate with customers. Were seeking a Product Marketing Manager who is customerfocused skilled at research and content creation and excels at bringing features to market. This person will work closely with product sales and marketing teams to execute gotomarket strategies create content and contribute to demandgeneration campaigns.
This role focuses on creating compelling messaging conducting market research and driving sales enablement efforts along with other core product marketing initiative to ensure our features meet market needs and support business growth. If youre passionate about product marketing and thrive in crossfunctional collaboration this is the role for you.
Responsibilities
- GotoMarket : Support the planning and of gotomarket strategies for new features and product enhancements.
- Messaging and Positioning: Develop clear customercentric messaging and positioning that highlights the value and differentiation of Mixpanels features.
- Market and Customer Research: Conduct research to uncover customer pain points market trends and opportunities. Use insights to inform product positioning messaging and sales enablement materials.
- Content Creation and Sales Enablement: Create highquality collateral such as product briefs use cases and training materials to empower sales teams. Develop resources like battle cards FAQs and pitch decks to support feature adoption and sales efforts.
- Campaign Contribution: Partner with demand generation content and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption.
- Performance Monitoring: Track and analyze the performance of feature launches adjusting strategies and messaging as needed to optimize impact.
- CustomerFocused Mindset: Advocate for the customer by bringing their voice into messaging and productrelated initiatives.
Were Looking For Someone Who Has
- Bachelors degree or equivalent experience.
- 3 years of experience in product marketing preferably in B2B SaaS or analytics platforms.
- Experience with gotomarket planning messaging and launching features.
- Excellent writing and content creation abilities with a focus on crafting compelling narratives.
- Strong research skills with the ability to gather and analyze customer and market insights.
- Demonstrated ability to collaborate with crossfunctional teams and drive alignment.
- Knowledge of product analytics or similar tools (e.g. Mixpanel Amplitude) is a plus.
- Creative problemsolver with a customerfirst mindset and a passion for delivering results.
#LIRemote
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience jobrelated skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Manager
Employment Type
Full Time
