Marketing Senior Specialist
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Job Description
Job Summary:
Were seeking a skilled Senior Marketing Specialist to lead our marketing efforts with a strategic and handson approach. As a Team Lead reporting to the Head of Operations youll oversee a small team (a coordinator tobehired & freelance designer) while driving event organization digital campaigns and company branding. This role requires expertise in developing a diverse range of marketing materials including engaging brochures compelling social media content informative newsletters persuasive email campaigns and visually appealing presentations collaborating with sales on lead followups and enhancing our employer marketing initiatives. Were looking for a friendly proactive problemsolver who thrives on delivering results.
Key Responsibilities:
- Lead and execute endtoend marketing initiatives ensuring strategic alignment with company goals and handson involvement in planning and evaluation.
- Organize and manage internal and external events (client partner and supplier) overseeing logistics branding and team collaboration to ensure highimpact outcomes.
- Supervise the development of eventrelated marketing assets including brochures banners slides and branded giveaways (e.g. tech gadgets and swag) in coordination with the Marketing Coordinator and freelance designer.
- Develop and implement integrated digital marketing campaigns across SEO SEM email marketing social media and paid advertising platforms to increase brand awareness generate leads and support business growth.
- Monitor campaign performance and marketing KPIs optimize strategies based on analytics and collaborate closely with the sales team to follow up on leads and convert them into business opportunities.
- Oversee the creation of highquality marketing collateral including business proposals presentation decks event assets and internal communication materials ensuring brand consistency and excellence.
- Provide daytoday leadership and guidance to the marketing team (coordinator and freelance designer) setting clear expectations ensuring timely delivery and fostering a collaborative work environment.
- Report directly to the Head of Operations aligning marketing activities with companywide strategies and operational priorities.
- Support employer branding and internal engagement efforts promoting company culture through creative content and campaigns that attract top talent and foster employee loyalty.
- Stay up to date with marketing trends tools and cybersecurity industry insights proactively proposing new ideas to enhance marketing effectiveness and innovation.
Qualifications:
- Bachelors degree in Marketing Communications or a related field.
- 5 7 years of marketing experience with proven skills in event planning digital marketing and team leadership.
- Handson experience managing event logistics marketing materials and giveaways ideally supervising creative or operational staff.
- Expertise in digital marketing tools and channels (e.g. Google Ads LinkedIn Ads Mailchimp Hootsuite) and campaign analytics.
- Track record of collaborating with sales teams to convert marketing leads into opportunities.
- Strong ability to produce polished collaterals for business events and internal use.
- Friendly hardworking and energetic personality with a solutionfocused mindset.
- Comfortable reporting to senior leadership (e.g. Head of Operations) and managing a small team effectively.
Preferred Skills:
- Background in cybersecurity or tech marketing.
- Proficiency with design tools (e.g. Canva Adobe Creative Suite).
- Experience in employer branding or team management in a fastpaced environment.
Employment Type
Full Time
