NavCo Growth Lead Commercial Partnership

Job Description:

Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Midsized Businesses to access International Trade through a worldfirst global platform and ecosystem of expertise insight and connections. This role will be an important member of the team behind our platforms launch and global success.

Purpose of Role

The Growth Lead Commercial Partnerships will be responsible for developing and executing strategies that drive subscriber growth and business development through partnerships with key organizations including commercial partners in banking and B2B services. The role involves closely working with partners to understand their organizational needs brand strategy growth objectives and adapting our partnership marketing toolkits to unlock value for both parties. The focus will be on converting partner backbook customers into subscribers while executing joint marketing social media and communication strategies to drive customer acquisition and growth.

Key Responsibilities

Strategic Partnership Development & Management:

• Identify and cultivate strategic partnerships with commercial partners in banking B2B services and other sectors to drive joint growth initiatives.

• Develop a deep understanding of each partners organization brand strategy growth objectives and market dynamics.

• Adapt and customize partnership marketing toolkits to align with partners goals and unlock value for both parties ensuring successful joint subscriber acquisition efforts.

• Build strong longlasting relationships with key stakeholders within each partner organization ensuring sustained collaboration and growth.

Joint GoToMarket (GTM) Strategy :

• Plan and execute joint GTM programs in collaboration with partners aligning marketing efforts to generate highquality leads and convert backbook customers into subscribers on our platform.

• Work closely with partners BD and RM teams to identify and target key customer segments for conversion through CRM systems digital marketing and sales efforts.

• Collaborate on cobranded content events and promotional campaigns designed to drive awareness generate leads and convert prospects into new subscribers.

Network Expansion and Lead Generation:

• Leverage key partner channels including BD and RM teams CRM and digital platforms to generate and convert highquality leads into subscribers.

• Identify new partnership opportunities that align with our subscriber acquisition goals and business growth objectives.

• Implement lead generation strategies that integrate seamlessly with partner marketing and sales efforts to deliver measurable growth for both parties.

Collaborative Marketing Social Media and Communications:

• Partner with internal marketing teams and external partners to create joint marketing campaigns social media content and communications strategies.

• Raise awareness of our platform through joint marketing efforts leveraging digital channels events webinars and social media to drive engagement and acquisition.

• Ensure consistent messaging and alignment between both parties marketing activities ensuring a unified and effective approach.

Performance Monitoring and Continuous Optimization:

• Track measure and analyze the performance of joint programs and campaigns to ensure they are driving lead generation and subscriber growth.

• Provide actionable insights and recommendations to partners and internal stakeholders based on campaign performance and subscriber conversion metrics.

• Continuously refine marketing strategies and partnership approaches to ensure alignment with business objectives and maximize results.

Relationship Building and Stakeholder Communication:

• Serve as the primary point of contact for all commercial partnerships managing relationships with senior executives and key decisionmakers.

• Foster collaboration and alignment across internal teams and partner organizations to ensure mutual success and value creation.

• Regularly update stakeholders on partnership activities performance metrics and business outcomes keeping both internal and external teams aligned.

Innovation and Continuous Improvement:

• Stay informed of industry trends new technologies and emerging partnership opportunities that can drive business growth and subscriber acquisition.

• Introduce innovative strategies to improve the effectiveness of partnership programs and deliver better outcomes for both Company Name and its partners.

• Continuously assess and refine the partnership marketing toolkit to ensure it remains relevant impactful and aligned with partners needs and objectives.

Qualifications

• Education: Bachelors degree in Business Marketing International Relations or a related field. An MBA or advanced degree is a plus.

• Experience: Minimum of 710 years of experience in B2B marketing strategic partnerships or business development with a focus on driving growth through partnerships. Experience working within or with commercial partners in banking B2B services or related industries is highly desirable.

• Partnership & Channel Management: Proven experience in managing B2B partnerships including working with BD RM and sales teams to drive lead generation and subscriber acquisition.

• Marketing Expertise: Strong experience in joint marketing social media and communications strategies aimed at B2B growth and customer acquisition.

• Lead Generation & Growth Focus: Experience in driving lead generation and business growth through targeted marketing and collaborative sales efforts.

• Negotiation & Relationship Management: Strong negotiation skills and the ability to build and manage relationships with seniorlevel stakeholders at commercial partner organizations.

• Analytical Skills: Ability to track analyze and optimize partnership programs and marketing campaigns based on performance data and insights.

• Project Management: Strong organizational skills with the ability to manage multiple programs and initiatives simultaneously.

• Communication Skills: Excellent verbal and written communication skills with the ability to engage and influence key stakeholders and decisionmakers at partner organizations.

• Adaptability & Innovation: Ability to adapt strategies based on partner feedback and market dynamics while introducing new ideas and approaches to achieve business goals.

A few of the benefits

• Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning

• 29 days of annual leave 25 days of regular holidays birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• Youll have a hybrid working schedule with flexible start/end hours

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our people partners and communities. This is why we encourage applications from people with disabilities and of all ages nationalities backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles we cant promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process please discuss this with our recruitment teams.

#LIVW2 #LIHybrid

Location:

Brand:

Time Type:

Contract Type: