Marketing Automation Lead
Marketing Automation Lead
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$ 90000 - 120000
1 Vacancy
Job Description
BGB Group
Marketing Automation Lead
Our Agency
Role Overview
BGB Group is seeking a Marketing Automation Lead to oversee and optimize marketing automation strategies across omnichannel campaigns digital platforms and CRM integrations. This role will drive the strategic implementation of marketing automation tools to enhance engagement personalization and efficiency in pharmaceutical and healthcare marketing initiatives.
The Marketing Automation Lead will collaborate with crossfunctional teamsincluding strategy technology content and analyticsto develop automation frameworks that streamline workflows improve audience segmentation and ensure seamless customer journeys. This position requires deep expertise in marketing automation platforms (e.g. Marketo Salesforce Marketing Cloud HubSpot) a datadriven mindset and a strong understanding of compliance considerations within the healthcare and pharmaceutical industries.
Key Responsibilities
Marketing Automation Strategy &
- Develop and implement marketing automation strategies to support omnichannel engagement lead nurturing and customer retention.
- Design build and optimize automated workflows email campaigns and multitouch nurture programs.
- Ensure automation efforts align with business objectives audience segmentation strategies and personalization best practices.
Platform Management & Optimization
- Oversee the configuration integration and maintenance of marketing automation platforms (e.g. Marketo Pardot Salesforce Marketing Cloud HubSpot).
- Manage database segmentation list hygiene and audience targeting to enhance campaign effectiveness.
- Optimize automation workflows by leveraging AIdriven insights predictive analytics and A/B testing.
CrossFunctional Collaboration
- Partner with content strategists creative teams and digital specialists to develop dynamic datadriven content for automated campaigns.
- Work closely with the data analytics team to track performance metrics generate insights and refine automation strategies.
- Collaborate with CRM teams to ensure seamless lead handoff sales alignment and closedloop reporting.
Compliance & Quality Assurance
- Ensure all automated marketing activities adhere to industry regulations including HIPAA GDPR and pharmaceutical compliance requirements.
- Implement quality control processes to validate data integrity email deliverability and campaign .
- Conduct regular audits to identify gaps inefficiencies and opportunities for process improvement.
Innovation & Continuous Improvement
- Stay ahead of emerging marketing automation trends tools and best practices to drive innovation.
- Explore opportunities for AIdriven automation chatbots and hyperpersonalization in omnichannel marketing.
- Develop automation playbooks training materials and internal documentation to upskill teams and promote best practices.
Qualifications & Skills
Experience
- 5 years of experience in marketing automation CRM integration or digital marketing technology.
- Experience in the healthcare pharmaceutical or regulated industries is preferred.
- Proven track record of designing and executing marketing automation strategies at scale.
Technical & Functional Skills
- Expertise in marketing automation platforms such as Marketo Salesforce Marketing Cloud Pardot HubSpot or Eloqua.
- Strong understanding of email marketing lead scoring segmentation and campaign analytics.
- Experience with CRM platforms (e.g. Salesforce Veeva CRM) and data management best practices.
- Familiarity with API integrations marketing data flows and omnichannel engagement strategies.
- Proficiency in HTML CSS or scripting languages for email and landing page customization is a plus.
Soft Skills & Leadership
- Strong problemsolving abilities with a datadriven mindset.
- Excellent communication and collaboration skills to work effectively across teams.
- Ability to manage multiple projects meet deadlines and drive process improvements.
- Leadership experience with the ability to mentor and train teams on marketing automation best practices.
Salary Range: $90000 $120000
The salary range provided is for the Kansas City MO hybrid position which requires occasional inoffice presence and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit including experience (both direct and indirect) education training demonstrated qualifications and organizational need. Salary is only one component of the total rewards package offered at BGB Group.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other legally protected basis in accordance with applicable law.
Employment Type
Full Time
