Programmatic Advertising Lead
Programmatic Advertising Lead
Posted on :
10-04-2025
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1 Vacancy
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Job Description
Octopus Energy is on a mission to shake up the energy industrytransparent pricing renewable energy and customers who actually like their energy supplier. Wild right Now were looking for a Programmatic Marketing Specialist to help us bring our message to the right people at the right timewhether theyre scrolling on their phone watching cat videos or reading yet another copy and paste article on how to lower their bills.
Youll be the mastermind behind our programmatic campaigns audience segmentation automation and tracking making sure our digital ads work smarter. We like to move fast so youll need to be comfortable in a lean reactive team where plans can pivot fast.
What youll do:
- Running killer programmatic campaigns:
- Setting up managing and optimising programmatic ad campaigns across display video and social
- Keeping a watchful eye on performance ensuring budgets are spent wisely and not wasted on bots (or your parents clicking on our ads repeatedly)
- Tweaking bidding strategies creatives and audience targeting to constantly learn and develop
- Diving into performance reports and using realtime data to tweak campaigns like a pro
- Running A/B tests to find out what makes customers tick (and click)
- Distilling complex analytics into actionable insights that help us refine our marketing magic
- Building smart audience segments to serve up hyperrelevant ads
- Setting up automation workflows to keep our targeting slick
- Floodlights Pixels Tagging Yep youll have the skills to set those up yourself to track conversions in our serverside tag manager container and make our ads work harder
- Working with creative data and tech teams to keep our campaigns looking great and running smoothly
- Understanding the endtoend journey of both our retail and products teams
- Ripping up pointless meetings and openly throwing out big ideas and challenging the status quo
Making sure our data is smarter than AIgenerated poetry:
Getting our audience targeting on point:
Collaborating with a bunch of cool humans:
What youll need:
- Programmatic experience youve done this before and you know your way around a DSP and the Google Marketing Platform
- An analytical brain you get a thrill from digging into data and finding ways to improve performance
- Quick reflexes you can pivot campaigns at the speed of light when needed
- Techsavvy mindset you can confidently set up floodlights pixels and automation workflows without breaking a sweat
- A team player youre collaborative creative and full of ideas
Why else youll love it here:
- Wondering what the salary for this role isJust ask us! On a call with one of our recruiters its something we always cover as we genuinely want to match your experience with the correct salary. The reason why we dont advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesnt apply to Octopus whats more important to us is finding the right octofit!
- Octopus Energy Group is aunique culture. An organisation where people learn decide and build quicker. Where people work with autonomy alongside a wide range of amazing coowners on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We wonbest company to work forin 2022 on Glassdoor we were voted50 best places to work in 2022and our Group CEO Greg has recordeda podcast about our cultureand how we empower our people. Weve also been placed in thetop 10 companies for senior leadership
- Visit our UK perks hub Octopus Employee Benefits
Employment Type
Full-Time
Key Skills
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