drjobs Marketing Manager - Marriott Hutchinson Island Beach Resort

Marketing Manager - Marriott Hutchinson Island Beach Resort

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1 Vacancy
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Job Location drjobs

Stuart, FL - USA

Yearly Salary drjobs

$ 52655 - 65819

Vacancy

1 Vacancy

Job Description

Summary

The Marketing Manager will manage coordinate and execute all the details and aspects related to the hotels virtual sales including but not limited to online presence on brand and vanity websites third party sites as well as social media channels such as Facebook Instagram and possibly TikTok. The Marketing Manager assures that all marketing materials both in print and digital form meet the branding standards and provide uniform messaging about the hotel services and targeted guest.

Responsibilities

Maintains and refines brandvoice across all marketing channels.

Plans drafts and develops organic content to use across all social media channels for the hotel F&B outlets and events based on hotel needs and seasonality. This includes photography video and written content.

Writes and publishes regular engaging content compelling social campaigns posts and other content across Facebook Instagram and TikTok.

Manages monthly content calendar with assistance from Corporate Marketing and Public Relations team (PR)as needed.

Manages paid social marketing development strategy and reporting using existing marketing AD budget.

Works with PR team to manage inquiries from the public the press and related organizations.

Works alongside PR team to manage onsite media and influencer stays to curate brand experience.

Builds and fosters relationships with influencers that support brand.

Develops and maintains relationships with local community businesses and organizations to generate marketing opportunities.

Tracks analyzes and reports all media coverage for hotel and restaurant outlets on a monthly basis.

Organizes and executes individual site visits and group FAM press trips including itineraries and travel schedules.

Works with website agency to update and maintain website information (incl. new menus upcoming events special packages amenity changes etc..

Plans drafts and executes email campaigns including reporting on KPIs (e.g. clicks; CTR; revenue; room nights).

Proactively monitors engages and communicates with our audience responding to comments reviews complaints inquiries and concerns in a timely manner.

Identifies new social media opportunities and maximizes existing opportunities.

Maintains weekly and monthly reporting on all marketing activities.

Supports hotel team with onsite promotions and events.

Assists with coordination and of repeat and oneoff events.

Develops plans and executes monthly quarterly and holiday promotional photo shoots and ad hoc promotional campaigns.

Benefits:

We offer competitive wages. Fulltime associates are eligible to participate in a comprehensive benefit package which includes medical/dental/vision plans life insurance ST/LT disability options 401K options tuition assistance discounted room rates at Concord managed hotels plus training & development and career advancement opportunities.

Why Concord

Our culture is based on our five Cornerstones and they are what we consider our foundation: Quality Integrity Community Profitability and Fun. Its important to us to provide a great work environment for our associates and we strive to hire the BEST associates in the market.

Our Associate First culture supports and inspires personal development both within the workplace and beyond. Concords associates are what our company is built on and we strive to recognize them for their hard work dedication and commitment to excellence. We value work life balance diversity and our commitment to provide the best customer service and quality accommodations in every market we exist

Salary Range: $ 52655 $65819 Yearly


Required Experience:

Manager

Employment Type

Full-Time

Company Industry

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