Senior Manager Channel Marketing - Sr Flo Affinity Channel Marketing Manager

The Sr. Flo Affinity Marketing Channel Manager is responsible for developing  and coordinating executing marketing strategies through Moen corporate partner marketing organizations and partner agents and salespeople to achieve the P&L objectives of the department. He/She/They will be skilled at building alignment and engagement when leading crossfunctional teams including Category Management Business Development Sales Digital/eBusiness RGM CMI Marketing Communications Global Brand Development (GBD) and IT. 

Responsibilities

• In partnership with Affinity Account leads create strategy and tactics to share with Affinity partners to facilitate their marketing of Moens Flo product to their customers or members. 
• Coordinate and lead cross functional teams with both Moen and partners brand marketing IT and eCommerce team to support the achievement of groups quarterly sales targets.
• Manage measure and update all customer acquisition tactics implemented by partners and influence those partners to make changes to maximize marketing returns.
• Make conference and trade show recommendations to leadership negotiating contracts arranging speaking spots and coordinating successful of a dozen or more shows annually.
• Create PR and earned media strategy to gain bottomsup consumer interest in Flo and create buzz resulting in measurable sales for our partners.
• Lead creation and development of marketing support materials webinars and other tools to help train partners and their agents on presenting Flo and deliver those materials through direct communication with stakeholders.
• Serve as the primary marketing and PR contact for dozens of affinity partners codeveloping marketing plans and aligning sales expectations.
• Understand P&L objectives to make sound gotomarket recommendations to drive top and bottom lines.
• Manage the marketing budget for Flo Insurance / Affinity sales.
• Build and maintain expertise through field travel attendance at industry events competitive analysis and close collaboration with segment sales and category management partners.

Qualifications :

• Bachelors degree in marketing Business or a related field is required; MBA is preferred.
• Minimum of 710 years of marketing and experience selling products or services through partners is required.  Experience within the Insurance or other affinity marketing channels is preferred.
• Knowledge of specific marketing techniques such as email social paid search webinar marketing and other tactics required
• Demonstrated ability to lead through influence collaboration engagement and building trust.
• Demonstrated solid analytical and organizational skills and problemsolving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• High level of proficiency with Microsoft Office Suite.
• Ability to travel approximately 20 of the time.

Additional Information :

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105000 USD $165000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a rolebased sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a marketleading 401(k) program with a company contribution product discounts flexible time off benefits (including halfday summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell ThermaTru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts we invite you to voluntarily share your gender ethnicity and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.