Growth Marketing Manager
Growth Marketing Manager
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Job Description
Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15000 ecommerce brands Gorgias supports growing independent shops to globally recognizable brands.
Built for Shopify and powered by advanced ecommerce integrations Gorgiass conversational AI understands your brand tools policies and customers to drive personalized 1to1 conversations from editing orders and initiating returns to making product recommendations. Gorgias where every customer interaction feels personal support becomes sales and conversations shape success.
***Please ensure that your application is submitted in English for the team to review***
About the team
At Gorgias the Demand Generation team is the tip of the spear of revenue generation. Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email ads customer referral direct mail) rapidly scaling the ones that work and supporting other departments with growth expectations (sales partnership events etc.
The team itself is composed of two main squads:
Marketing Intelligence is responsible for growth experiments ideation campaign management data analysis and copy creation.
Marketing Operations is responsible for implementing scaling and maintaining automated acquisition systems and turning your craziest ideas into a reality. including data extraction and transformation. Youll work with Growth Engineer such as Guillaume Aubert Victor Barre Axel Ruiz and Data Analyst such as Gonalo Jardim
About the role
In this role youll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels.
Youll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers youll develop automated and scalable revenue operations processes.
What youll do
About the role
In this role youll be responsible for hitting ambitious targets every month and driving pipeline by running growth experiments across marketing channels.
Youll also play a key role in helping departments scale their acquisition. Collaborating with growth engineers youll develop automated and scalable revenue operations processes.
What youll do:
Own & grow our Demand Generation team revenue (outbound customer referral) by identifying and executing growth experiments building workflows and partnering with the growth engineers to develop new systems and intent signals.
Scale AIdriven outreach design & optimize prompts by leveraging prompt engineering and structuring structure data sources (competitive analysis customer research persona insights) to power our AI copywriterto improve our cold outreach and events followup performances using PromptLayer
Support 0to1 launch of our new marketing product by collaborating with the Product Marketing team to execute acquisition campaigns and hit aggressive targets owning results from launch to impact.
Drive crossfunctional revenue initiatives partnering with Sales Partnerships Ambassadors and Events teams. Collect business needs identify scalable solutions and work with growth engineers to translate them into realworld (e.g. AIpowered event followups).
Conduct data analysis using SQL to monitor and report on campaign performance identify business opportunities and develop actionable next steps.
Example projects youll work on:
Boost outbound email reply rates by designing AI prompts for our intent signals and evergreen campaigns. Optimize instructions to follow bestinclass cold outreach practices minimize hallucinations and inconsistencies and structure resourcessuch as a competitor comparison gridto enhance AIgenerated responses.
Optimize customer referral campaigns by leveraging internal data (customer employment history LinkedIn connections) for hyperpersonalized outreach across email linkedin and direct mail.
Refine our event followup campaigns by optimizing content with AIpowered copy implementing multichannel outreach and collaborating with the Partner Manager to enhance manual followups by setting up workflows to surface key account insights (historical engagement recent signals etc.
Our Current Tools / Data Stack includes:
Outreach & Automation: Instantly.ai Lemlist Customer
BI Tools: Periscope
Data Activation: GetCargo Hightouch
AI & Prompt Engineering Platforms: PromptLayer OpenAI API Clay
Data Transformation: dbt
CRM: HubSpot
Who you are:
Revenueobsessed. You own outcomes not effort. You dont need a SaaS or growth background but you need a relentless drive to scale execute and collaborate across teams to make it happen.
You have high standards. Good enough is not in your vocabulary. You demand excellence from yourself and others focusing on continuous improvement precision and speed.
Hacker mentality. You obsess over finding novel ways to hit targets faster even when the conventional wisdom says youre wrong.
Extreme ownership and autonomy. You dont wait for permission. You see a gap you close it. You drive initiatives execute with autonomy and deliver results.
Prompt engineering skills. You know how to design and optimize AIdriven copy and outreach. You engineer prompts that drive conversions not just clicks.
Ability to write complex SQL queries to analyze campaign performance and drive actionable insights. (Python is good too)
Company Perks and Benefits:
5week vacation plus 2 weeks RTT
Paid sick leave
6 weeks full remote/year
Paid parental leave 16 weeks)
50 of public transportation reimbursed
Personal credit card to buy lunches (we use Swile
We provide private health insurance (we use Alan
Get up to 700 to set up your workstation at home (working from home should feel breezy)
Get up to 2000 of learning material and wellness support per year! This includes 1500 for learning material (such as books courses and individual coaching sessions) directly linked to your job scope as well as a 500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
Every quarter we organize an online companywide summit to discuss where were going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!
Diversity & Inclusion at GorgiasWe celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds experiences and perspectives. At Gorgias we believe that diverse teams drive innovation and better decisionmaking. We do not discriminate based on race color religion gender identity sexual orientation disability age or any other protected status.If you need accommodations to participate in the application or interview process perform essential job functions or access other employment benefits please contact us at . Lets grow together!
Required Experience:
Manager
Employment Type
Full-Time
