Director Product Marketing
Director Product Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Director Product Marketingreports to the Sr. Director of Product Marketing. This position is responsible for the messaging and gotomarket for some of RealPages Front Office facing products from marketing lead management leasing and screening solutions in the multifamily real estate industry. This role creates compelling product messaging planning and executing gotomarket programs and educates and enables internal teams on new products and capabilities. This role is the expert on buyers how they buy and their purchasing criteria using that knowledge to empower the Product Marketing and Sales teams as we drive adoption and expansion of our solutions.
PRIMARY RESPONSIBILITIES
- GotoMarket Programs: Help define plan and execute gotomarket for asetof integrated products in coordinated partnership with Product Management Marketing and Business Development / Sales teams.
- ProductStrategy Support:Be a valued partner to Product Managementin identifying and prioritizing product capabilities required to address market needs.Driveclarity aroundmarket trends customer needs and industry best practices. Independently gather analyze and synthesize datato definebuyer segments and business value delivered.
- Product Messaging / Positioning: Develop succinct compelling and differentiated productmessaging supported by measurable proof points.
- Pricing and Packaging: Define evaluate and support pricing and packaging recommendations to ensure market competitiveness appropriate margin and business sustainability.
- Marketing and Sales Content: Develop and deliver highimpact assets such as collateral presentations case studies battlecards playbooks business briefs competitive positioning etc.
- Sales Enablement: Create sales and customer success training materials that cover industry trends buyer personas pain points solutions value proposition sales plays and competitive positioning.
- Marketing Strategy: Collaborate with Demand Generation developing strategies to target accounts and segments messaging and promotions to generate leads
- Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge and how to winat an individual product and competitor level.
- Buying / Sales Cycle Analysis: Blueprint the buyers journey and personas and map decisions/information needs at each stage.
- Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
- Product MarketingExpertise:In depth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions.
QUALIFICATIONS
- Bachelors degree in marketing business computer/information science or related disciplines.
- MBA is a plus but not required
- 10 years experience in B2B software product marketing.
- Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management accounting/finance utilities sustainability procuretopay spend management accounting/finance vendor management or related areas.
- Background in product management sales engineering customer success implementation or software engineering is a plus.
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
- Excellent writing skills with the ability to independently create compelling marketing content without editing assistance.
- Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
- Strong analytical mind skilled in assessing problems and making recommendations supported by data.
- Assertive and persuasive personality that can confidently take a seat at the table and be a full thought partner (not just an order taker) with others regardless of title.
- Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
- Pragmatic selfstarter that is outcomesoriented and can juggle multiple work streams.
- Very strong project management skills with the ability create drive and manage detailed multirole projects with ontime delivery and regular communication.
- Ability to leadand influencecrossfunctional teams effectively to deliver required results.
- Excellent collaborator that values relationships and takes pride in helping others succeed and bridging the gap between people and teams.
- Passion for growth excellence and continuous improvement of existing processes.
Physical Demands and Working Conditions
While performing the duties of this job the employee is occasionally required to stand; walk; sit; use hands to finger handle or feel objects tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus. May be required to lift or move 10 pounds. #LIJL1 #LIREMOTE
Required Experience:
Director
Employment Type
Full-Time
