Director of Marketing Strategy
Director of Marketing Strategy
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Reporting to the ED of Marketing Strategy the Director of Marketing Strategy serves as the lead Marketing Strategist for all Schools/Colleges (S/C) and the designated business and/or academic unit (U) as part of Signature Programs. A strategicthinker who can translate bigpicture marketing vision to implementable operational plans this individual is a dotconnector who must understand how our marketing efforts can work together to build our brand to life and advance our goals. A modern marketer this individual thinks holistically and knows how to bring together channel owners creative producers and communicators to develop and implement effective marketing campaigns. Ensures channel teams are empowered and engaged in bringing their expertise to the table to cocreate effective integrated marketing strategies. The Director partners with S/C/U to understand goals and objectives and to translate those into targeted marketing strategies. These campaigns leverage research insights to drive tangible measurable results. With a high degree of emotional intelligence the Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Has a solid understanding of contemporary approaches to brand stewardship.
Responsibilities
Directs and stewards the overarching marketing priorities strategic plan supporting schools colleges and business/academic units. Partners with Marketing channel teams to cocreate impactful marketing strategies to advance targeted goals. Works closely with S/C and business/academic unit team and other marketing teams to ensure effective prioritization and planning annually. Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities. They will be responsible for developing a strong trusting relationships with partners and ensuring a coordinated approach marketing and advertising efforts. With an ability to spot and mitigate potential issues this individual builds and manages relationships and mobilizes resources to meet goals. Directs the development of marketing plans and related materials in partnership with channel teams. Deeply understands partners business goals to ensure integrated marketing solutions advance key partner objectives. Helps team members troubleshoot challenges. A problemsolver works with other leaders to ensure dozens of marketing programs and projects stay ontime and on budget. Serves as lead marketer on special projects as needed. Reviews directs guides and mentors. Attends partner meetings. Ensures teams effectively translate strategy to operations. Direct reports include a Project Manager and Strategist as they partner with designated S/C/U and others within Marketing to bring marketing strategies from concept to completion. Provides counsel to Executive Director and collaborates on building a bestinclass marketing operation. Stays uptodate on industry trends.
Required Experience:
Director
Employment Type
Full Time
