Sr Industry Solutions Marketing Manager - Technology
Sr Industry Solutions Marketing Manager - Technology
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1 Vacancy
Job Description
At ServiceNow our technology makes the world work better for everyone. And our people make it possible. Were looking for a Senior Industry Marketing Manager to help lead our gotomarket strategy for the Technology Provider industrya dynamic and highgrowth segment at the forefront of digital transformation.
In this role youll be responsible for crafting compelling narratives supporting highimpact campaigns and enabling our field teams to drive pipeline and revenue growth within key subsegments like software hardware cloud and SaaS companies. Youll partner closely with product marketing industry solutions sales alliances and customer marketing to bring our value to life in a way that resonates with tech leadersfrom CIOs to Chief Product Officers to Heads of Customer Success.
What Youll Do
- Create industryspecific messaging positioning and content that clearly articulates ServiceNows value to software hardware cloud and SaaS companies both at the industry level as well as for priority industry solutions.
- Serve as a spokesperson for the Technology Provider industry solutions with strong subject matter expertise on what it takes to stay ahead of trends challenges and opportunities in the market.
- Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions aligned to key personas and growth plays.
- Partner with product marketing to ensure industry relevance in product launches campaigns and enablement.
- Lead the creation of sales enablement content (e.g. pitch decks industry narratives competitive positioning customer stories).
- Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns.
- Support key industry events webinars and partner activations to build awareness and drive engagement.
- Measure and report on the effectiveness of industry marketing initiatives optimizing for performance and ROI.
Qualifications :
What You Bring
- 12 years of B2B marketing experience with at least 5 years focused on the Technology Provider industry (e.g. software cloud hardware platform providers).
- Strong understanding of enterprise buying cycles gotomarket motions and personabased messaging.
- Proven success in developing highquality content and campaigns that drive pipeline and revenue in a complex sales environment.
- Strategic thinker with the ability to translate market insight into actionable marketing plans.
- Exceptional people and project management skills to interact with staff colleagues crossfunctional teams and third parties.
- Comfortable operating in a fastpaced highgrowth environment with a strong bias for action.
- Strong written and oral communication skills
- Positive energy and cando mindset. Anything is possible!
- Must be comfortable with social media and community participation.
- Up to 25 travel
FD21
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay of $146400 $256200 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
