Job Description: The Content Marketing Specialist will be responsible for creating and managing highquality content that resonates with B2B audiences driving both visibility and lead generation.
Responsibilities:
Develop and execute content strategies aligned with business goals.
Write blog posts case studies whitepapers and other B2B content.
Ensure content is SEOoptimized and aligned with the marketing strategy.
Collaborate with crossfunctional teams for content distribution.
Measure content performance and optimize based on insights.
Desired Experience:
35 years of content marketing experience in B2B or tech.
Strong writing skills with a portfolio of published content.
Familiarity with SEO and content management tools (WordPress HubSpot).
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