CRM Analytics Manager
CRM Analytics Manager
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Job Description
About SimpliSafe
Were a hightech home security company thats passionate about protecting the life youve built and our mission of keeping Every Home Secure. And weve created a culture here that cares just as deeply about the career youre building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We dont just want you to work here. We want you to grow and thrive here.
Were embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our stateoftheart office on two core days typically Tuesday and Wednesday to work together in person and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.
Why are we hiring
Well were growing and thriving. So we need smart talented and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.
About the Role
Were seeking a highly motivated and experienced CRM Analytics Manager to drive datainformed decisions across our ecommerce and marketing teams. This role is critical for optimizing lead engagement and business growth by leveraging Braze and inhouse data. You will own and enhance existing reporting ensuring data accuracy and consistency while also playing a key role in developing and executing our experimentation strategy and personalization roadmap. This requires a blend of analytical expertise strong communication skills a deep understanding of marketing automation platforms data warehousing and best practices in experimentation and personalization.
Responsibilities
- Experimentation Strategy & : Design and execute A/B tests; analyze results and provide actionable recommendations; contribute to the overall experimentation roadmap.
- Personalization Strategy: Develop and implement datadriven personalization strategies; identify opportunities to improve targeting and messaging; measure the effectiveness of personalization efforts.
- Reporting Ownership & Enhancement: Take ownership of existing Braze and site data reporting; enhance reports for actionable insights; automate reporting processes.
- Data Validation & Reconciliation: Ensure data accuracy and consistency between Braze and Athena; resolve discrepancies; implement data quality monitoring.
- Reporting & Dashboard Management: Develop and maintain dashboards tracking key Braze and site metrics (campaign performance engagement conversions subscribers); build new reports as needed.
- General Analytics: Analyze Braze and inhouse data; identify opportunities for improvement; collaborate with marketing and telesales team; conduct adhoc analyses; present findings.
Qualifications
- Bachelors degree in a quantitative field or equivalent practical experience.
- 4 years in marketing analytics ideally focused on customer engagement CRM or personalization
- Strong SQL proficiency.
- Braze experience preferred.
- Experience with data warehousing solutions (e.g. Athena) required
- Proficiency in data visualization tools (e.g. Tableau).
- Experience with statistical modeling and data mining.
- Experience designing and analyzing marketing experiments (A/B testing multivariate testing).
- Experience developing and implementing personalization strategies.
- Excellent analytical communication and problemsolving skills.
What Values Youll Share
- Customer Obsessed Building deep empathy for our customers putting them at the core of our work and developing strong longterm relationships with them.
- Aim High Always challenging ourselves and others to raise the bar.
- No Ego Maintaining a no job too small attitude and an open inclusive and humble style.
- One Team Taking a highly collaborative approach to achieving success.
- Lift As We Climb Investing in developing others and helping others around us succeed.
- Lean & Nimble Working with agility and efficiency to experiment in an often ambiguous environment.
We wholeheartedly embrace and actively seek applications from all individuals no matter how they identify. We are committed to cultivating a diverse and inclusive workplace and we believe our work is enriched when we incorporate a multitude of perspectives backgrounds and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process to perform the essential functions of a position or to receive other benefits and privileges of employment please contact .
Required Experience:
Manager
Employment Type
Full Time
