Marketing Specialist - Hybrid 3 Days in office
Marketing Specialist - Hybrid 3 Days in office
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Job Description
Job Details
Description
Marketing Specialist
Location:Columbia SC (Hybrid Minimum 3 days in office)
Reports to: VP Inside Sales & Marketing
About Us:
Allegiance Industries is a leading facility services provider specializing in Janitorial Security and Electrical services. Headquartered in Columbia SC we are committed to delivering exceptional service and building longterm partnerships with our clients. As we continue to expand our footprint across the U.S. we are growing our sales and marketing teams to drive business development and enhance our brand presence. As we continue to grow were looking for a Marketing Specialistto enhance our brand presence and support business development efforts.
Position Overview:
The Marketing Specalistwill be responsible for overseeing the marketing process creating content and supporting business development initiatives. While this role does not involve direct people management it requires collaboration with sales teams and external partners to drive brand awareness and generate leads.
Key Responsibilities:
- Develop and execute marketing strategies to support business growth.
- Conduct research to identify target markets and understand customer needs in the janitorial electrical security services sectors.
- Develop and refine brand messaging ensuring the companys services are clearly positioned in the marketplace
- Write or supervise the creation of content that highlights the benefits of janitorial electrical and security services such as cleaning solutions energy efficiency or preventive maintenance.
- Create brand awareness campaigns to increase visibility of the companys janitorial electrical security services.
- Manage and enhance our website social media and client presentations with engaging content.
- Develop social media strategies to promote the companys services on platforms like LinkedIn.
- Respond to inquiries across digital platforms.
- Maintain consistent branding across all marketing channels.
- Oversee website content ensuring it reflects the latest services and information.
- Optimize the website for search engines to attract local and national traffic.
- Develop and implement leadgeneration campaigns to attract potential clients for all service lines.
- Utilize digital marketing (SEO SEM PPC social media) to generate leads and drive traffic to the website.
- Utilize Zoho CRM to track marketing efforts and analyze campaign performance.
- Generate and nurture leads from website inquiries and marketing campaigns.
- Support RFPs (Request for Proposals) by preparing marketing materials and coordinating responses.
- Oversee the creation of marketing materials such as brochures case studies blogs and social media posts.
- Order business cards and other marketing materials as needed.
- Work closely with outside sales teams to create and deliver marketing materials.
Qualifications
- Experience in marketing preferably in a B2B or servicebased industry.
- 35 years of experience is preferred but not required.
- Knowledge of janitorial or electrical services is a plus.
- Strong skills in content creation social media and CRM platforms
- Ability to work independently while collaborating with multiple departments.
- Proposify and ZOHO proficiency is a plus
- Must be based in Columbia SC with the ability to be in the office at least three days per week.
Required Experience:
Unclear Seniority
Employment Type
Unclear
