Digital Marketing and Engagement Manager
Digital Marketing and Engagement Manager
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Job Description
Job Functions Duties Responsibilities and Position Qualifications:
The Digital Marketing and Engagement Manager is responsible for executing digital marketing strategies that enhance audience engagement brand awareness and business growth. This role involves managing online campaigns overseeing social media platforms and optimizing digital assets to drive performance. Additionally the position includes overseeing the development maintenance and content management of Sonic Healthcare USAs website(s) to ensure a modern and userfriendly experience.
Duties & Responsibilities:
- Develop and implement digital marketing strategies that align with Sonic Healthcares goals.
- Manage and optimize online campaigns SEO/SEM and social media to drive awareness engagement and ROI.
- Create and manage a strong social media presence increasing engagement followers and traffic.
- Oversee website development updates and user experience to ensure a modern userfriendly design.
- Analyze performance metrics provide insights and adjust strategies for continuous optimization.
- Ensure brand consistency through collaboration on content creation and design.
- Drive longterm customer relationships through digital engagement initiatives.
- Maintain compliance with data privacy laws industry regulations and ethical marketing practices.
- Monitor and enhance the effectiveness of all digital assets and owned channels.
- Support operational needs while adhering to Sonic Healthcare USAs Core Values.
- Performs other duties as assigned.
Education and Experience:
- Bachelors degree in marketing digital marketing IT business or communications preferred.
- Minimum 8 to 10 years of direct marketing experience preferably in healthcare
Knowledge Skills and Abilities:
- Excellent oral and written communication skills with the ability to communicate with all levels of the organization and both internal and external stakeholders.
- Ability to work on all aspects of marketing initiatives from strategic planning through .
- Strong understanding of digital marketing principals best practices and emerging trends across multiple channels.
- Proficiency using web analytic tools content management systems and social media management tools such as WordPress GA Hootesuite Asana Adobe Semrush Hubspot Drupal etc.
- Excellent content creation and copywriting skills.
- Strong analytical skills ability to parse out data derive insights and make informed decisions to optimize campaigns.
Scheduled Weekly Hours:
40Work Shift:
Job Category:
MarketingCompany:
Sonic Healthcare USA IncSonic Healthcare USA is an equal opportunity employer that celebrates diversity and is committed to an inclusive workplace for all employees. We prohibit discrimination and harassment of any kind based on race color sex religion age national origin disability genetics veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Manager
Employment Type
Full-Time
