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Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions. Recommending then implementing approved strategy to achieve this goal.
Lead program sales/support efforts. Initiate and conduct facetoface presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations training CE classes team meetings and other opportunities. Lead and manage monthly call campaign efforts.
Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits email direct mail video presentation materials etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
Responsible for webbased administration of the real estate referral/rewards program including onboarding approvals inquiries and awarding participants. Recommend and coordinate improvements for program related referred customerfacing landing pages and experience including ease of enrollment and effectively capturing referral data.
Responsible for the daytoday implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals. Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.
Required Experience:
Unclear Seniority
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