Senior Marketing Executive
Senior Marketing Executive
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Job Description
Job Title: Senior Marketing Executive Only Singaporean Might Apply)
Location: Singapore
Salary: S$3.800 SGD 4.000 SGD
Industry: Consumer Electronics / FMCG
Job Description:
We are seeking a dynamic and creative Senior Marketing Executive to drive integrated marketing strategies for the Consumer Electronics / FMCG brand portfolio in Singapore. You will lead branding initiatives trade and consumer marketing efforts digital campaigns and product launches to boost brand visibility and business growth.
Key Responsibilities:
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Execute branding and marketing campaigns across online and offline channels
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Manage brand communications and assets ensuring alignment with regional teams
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Coordinate trade marketing activities POS materials and promotional events
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Support new product launches with gotomarket strategies and toolkits
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Conduct market research and competitive analysis to inform marketing strategies
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Collaborate with digital creative and crossfunctional teams for campaign
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Assist in monthly marketing reporting and event coordination
Requirements:
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Bachelors degree in Marketing Communications or related field
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35 years of experience in marketing preferably in FMCG or consumer electronics
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Strong digital marketing background with B2B and B2C exposure
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Excellent communication analytical and project management skills
- Creative proactive and able to work independently in a fastpaced environment
Aurora Asia Pacific 21C0671 Stephanie Luan (R
Copy from MCF 09/04/2025 *Wendy
Job Description:
As a Senior Marketing Executive to join our team you will be responsible for developing and executing integrated marketing strategies ebrand initiatives product marketing and supporting both consumer & trade marketing functions to drive brand awareness and revenue growth.
Key Responsibilities:
Brand and Marketing:
1. To assist in executing marketing efforts promotions for the Mayer & Mistral Brand Portfolio in Singapore which includes content development and promotional activities for trades
2. Responsible for executing all branding and marketing activities for Mayer & Mistral within the Singapore market
3. As the brand primary point of contact coordinate and facilitate the sharing of brand assets and communicate brand strategies to the Malaysia team.
3. Create and execute consumer drivenimpact integrated marketing campaigns online offline activations social media marketing beyond traditional media
4. To initiate marketing materials such as POS materials/display requirements/demo videos/infographics etc development for marketing activities
5. Ensure POS materials are being roll out in Trade and Mayer owned retail showrooms. Taking accountability on how the POS are being executed/ maintain in trade
6. Coordinate marketing activities to promote products and services working with advertising and promotion agency graphic designers & internal stakeholders
7. Coordinate the rollout of New Products from planning to with the direction from Product Team. Responsible for managing new product gotomarket launch kit for sales team (which includes and not limiting to POSM materials new product launch deck)
8. Market intelligence constantly be updated and stay on track of Singapore competitors activities and new trends in local market
Digital Marketing/ Social Media Management:
9. Collaborate closely with Digital Marketing team on social media related posting and executions
10. Coordinate closely with the inhouse creative team to develop social media post designs
Other areas:
11. Support executive communication within marketing and to other crossfunctional teams
12. Consolidate monthly marketing reporting for management and to support executive communications within marketing and other crossfunctional teams
13. To coordinate content and propose relevant formats for events. Event/Pop up activation management active & supporting role
14. Any other assignments by immediate superior
Skills & Qualifications:
Preferably Bachelors in Marketing Communications or similar field
Minimum of 3 5 years of experience in Marketing or Product Marketing with a strong background in Digital Marketing. Experience in the FMCG sector is preferred with both B2B and B2C experience being advantageous
Proficient in using MS office applications (Word Excel PPT Outlook)
Creative thinking with sharp analytical skills and possess problemsolving skills
Dynamic selfdriven selfstarter
Candidate should possess initiatives accountability and a high degree of independence
Good presentation skills
Effective communication skills both verbal and written
Ability to work in a fast pace and multitasking environment
Team player with the ability to influence crossfunctional partners
Employment Type
Full Time
