Field Channel Marketing Manager
Field Channel Marketing Manager
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Job Description
Who is Forcepoint
Forcepoint simplifies security for global businesses and governments. Forcepoints allinone truly cloudnative platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20 years in business. 2.7k employees. 150 countries. 11k customers. 300 patents. If our mission excites you youre in the right place; we want you to bring your own energy to help us create a safer world. All were missing is you!
Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and of all demand generation activities in the region leveraging events and Channel MDF.
The Field Marketing role is at the forefront of communicating our message through the different marketing tactics as well as crafting the strategies and plans to attract new customers and retain existing customers. In this position the candidate will run field marketing events and work closely with the Channel Team to drive through partner demand gen activities in the region.
Job Responsibilities:
Planning and executing a lead generationdriven field marketing strategy primarily focused on events (proprietary and 3rdparty)
Researching and assessing relevant industry and technology events for the sales and marketing teams that meets our event sponsorship requirements e.g. 1:1 meeting with our target customer and brand awareness with a specific cost per lead
Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy leveraging MDF
Collaborate with internal crossfunctional teams and external partners to execute all events including development of creative assets demo productions material and team logistics
Be the main point person for all regional events coordination and assessment
Identify opportunities to engage existing customers and attract and engage prospects
Accountable for tracking budget ROI and number of MQLs of each event by collaborating with sales and marketing leadership
Responsible for managing the onsite logistics for facilitating the event providing social support during regular nonevent period and managing the settlement of online / offline marketing support with the thirdparty vendor
Actively participating in research designing development and coordination of organizational events and meetings evaluating current organizational position of the company and resolving the same by providing appropriate solution
Endtoend Management of field marketing projects from planning as per the clients requirement and building plan of action to estimating overall budget.
Responsible for both lead acquisition and lead nurturing campaigns and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing
Closely working with the sales and marketing team product marketing team and regional campaign team for evaluating the total impact of marketing event and gathering feedback from them regarding its success in generating demand of the product / service
Requirements:
4 years of experience in B2B marketing experience in the marketing technology sector is preferred
Handson and familiar with field marketing planning and
Equally comfortable working crossfunctionally and independently
Digital native that is up to date with current digital marketing trends and technology with the ability to adapt to using different tools
Previous experience with inbound marketing and sales software such as HubSpot & Salesforce
Channel Marketing experience
Strong oral written and verbal communication skills
Demonstrated track record in field marketing
Exceptional leadership and management skills
Strong organizational skills with emphasis on time management
Strong interpersonal skills and negotiation skills
Ability to work independently or in groups
Selfmotivated with demonstrated flexibility and adaptability in various tasking situation
Strong analytical skills with focus towards details
Ability to handle pressure and work in a constantly changing atmosphere
Education and Experience
Bachelors degree in marketing or equivalent experience
2 years experience in IT businesstobusiness marketing preferably in the field of cyber security
Experience in event planning management and support
Experience working in an organization with a twotier channel sales model
Working knowledge of Salesforce Outreach HubSpot and Asana preferred
Excellent Microsoft Office skills: Word PowerPoint Excel
Soft Skills
Fast learner highly motivated and proactive selfstarter with the ability to focus in a world of changing priorities
Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives partners and customers.
Ability to work independently and in a remote team environment
Highly organized and detail oriented with strong project management skills with ability to track and follow up on actions
Able to effectively prioritize and manage multiple tasks and deadlines
Forcepoint is committed to fair and equitable compensation practices. The salary range for this role is 25thpercentile 50thpercentile and represents the low and high end of compensation for this position. Actual salaries are determined by various factors including but not limited to location experience and performance.The range listed is just one component of Forcepoints total compensation package for employees. Other rewards may include bonuses paid time off policy and many regionspecific benefits.
Dont meet every single qualification Studies show people are hesitant to apply if they dont meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace so if there is something slightly different about your previous experience but it otherwise aligns and youre excited about this role we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by sending an email to .
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be U.S. Persons as defined in these regulations. Generally a U.S. Person is a U.S. citizen lawful permanent resident or an individual who has been admitted as a refugee or granted asylum.
Applicants must have the right to work in the location to which you have applied.
Required Experience:
Manager
Employment Type
Full-Time
