As a Client Account Manager focused on lower funnel marketing tactics and strategies youll drive conversions and maximize ROI for Pinterests most strategic advertisers. This includes leveraging Pinterest Ads to target highintent audiences and drive bottomfunnel conversions through special promotions discounts and retargeting campaigns ultimately maximizing return on investment. Youll plan and implement advertising of specific major accounts to retain clients business and grow those opportunities through understanding your clients goals and helping them achieve their goals. Youll cultivate relationships and identify opportunities. Your strategic direction will drive value for millions of Pinners who come to Pinterest daily seeking inspiration to actualization needing our partners products to take action. Build relationships with key stakeholders across complex organizations and drive value by using data insights within the business and across the marketing funnel. This involves building brand recognition generating interest and educating potential clients about the brands products and services.
What youll do:
- Build and nurture strategic partnerships: Independently engage with partners on campaign performance optimizations and new opportunities ensuring their objectives are met through collaboration with internal teams.
- Drive business growth through datadriven insights: Deeply understand partner goals ask probing questions to uncover customer objectives and challenges translate data into actionable insights and deliver compelling narratives to guide successful media strategies.
- Be the Pinterest expert: Develop deep expertise in Pinterests ad products and best practices advising partners on targeting bidding creative and measurement strategies to optimize campaign performance to maximize market impact and value exceed targets.
- Ensure campaign success: Proactively monitor and optimize campaigns interpret results troubleshoot issues and deliver performance updates to partners ensuring alignment with agreedupon metrics.
- Lead client engagements: Actively participate in client meetings understand their objectives and challenges and present tailored solutions to drive success. Address partner questions or concerns professionally and patiently identifying opportunities to promote Pinterest solutions and deepen client engagement.
- Simplify the complex: Distill complex processes and products into clear digestible formats for partners providing expert guidance on Pinterests ad features and capabilities. Stay current on product roadmaps and collaborate with crossfunctional teams to address partner needs.
- Pitch new solutions: Confidently pitch new performance products and campaign best practices at scale showcasing the value of Pinterests evolving offerings.
- Drive business growth and maximize ROI: Retain grow and diversify partner investments directly contributing to Pinterest revenue growth. Analyze key metrics optimize campaigns and measure ROI to ensure performance targets are met and exceeded.
- Build strategic partnerships: Cultivate strong relationships with key stakeholders across partner organizations establishing yourself as a trusted advisor. Collaborate closely with internal teams to advocate for solutions that deliver exceptional business outcomes.
- Transform data into actionable insights: Deeply understand partner goals and leverage datadriven insights to craft compelling narratives and actionable recommendations that guide successful campaigns.
- Identify and capitalize on growth opportunities: Proactively identify opportunities to promote various Pinterest products working closely with clients and agencies to expand partnerships and drive incremental revenue.
What were looking for:
- Client Account Management: Experience independently managing client accounts that are mutually beneficial.
- Digital advertising expertise: Deep understanding of digital advertising and media sales with a technical foundation in Search Shopping Display and Social advertising technologies.
- Strong consultative sales skills: Effectively identify clients business needs with data backed hypotheses and map it with Pinterest recommendations overcoming obstacles and client resistance .
- Drive Conversions and ROI: Develop and execute lowerfunnel marketing strategies to maximize ROI for Pinterests most strategic advertisers. Focus on driving bottomfunnel conversions through tactics such as special promotions discounts and retargeting campaigns.
- Optimize Pinterest Ads: Leverage Pinterest Ads to effectively target highintent audiences ensuring that campaigns are optimized for performance and deliver measurable results.
- Retargeting Campaigns: Develop and manage effective retargeting campaigns to reengage users who have previously interacted with the brand driving them towards conversion and increasing overall campaign efficiency.
- Campaign Setup and QA: The CAM will be responsible for the setup & QA of performance campaigns while following best practices across all releases. The Associate will work to manage the delivery of creative assets campaign optimizations and all relevant campaign/billing documentation in preparation for campaign launch and postcampaign wrap up. The CAM will work extensively with internal and external teams to ensure firstparty data segments piped correctly to platform(s) before launch.
- Campaign Management and Optimizations: The CAM will be responsible for optimizing media campaigns daily. He/She will work with various technologies & buying platforms to optimize numerous target audience segments crossplatform while supporting audience data analysis throughout & postcampaign.
- Reporting: Reporting is essential for performance media buying. The CAM will be responsible for delivering a daily tracker to monitor daily pacing / performance changes. Weekly basis he/she will provide visibility to the performance of live campaigns via weekly & campaignend reporting.
- Deepening Client Engagement: Strategically leveraging client budgets and identifying opportunities to promote broad client engagement on platform; resulting in an increase in ad spend.
- Be Autonomous: Ability to independently manage priorities to achieve goals.
- Collaborative partner: Thrives in a team environment proactively supporting colleagues and adapting to a fastpaced dynamic workplace.
- Strong communicator: Ability to develop and maintain relationships both through written and verbal communication.
- Bachelors degree in a relevant field such as Business Administration or equivalent experience
Relocation Statement:
- This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
InOffice Requirement Statement:
- We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
- This role will need to be intheofficeforinperson collaboration 1/ week and therefore needs to be ina commutable distance from one of the followingoffices: Chicago IL; New York NYC; San Francisco CA; Los Angeles CA; Atlanta GA
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Required Experience:
Manager