Product Marketing Director Document Automation
Product Marketing Director Document Automation
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$ 235000 - 250000
1 Vacancy
Job Description
About Us:
Automation Anywhere is a leader in AIpowered process automation that puts AI to work across organizations. The companys Automation Success Platform is powered with specialized AI generative AI and offers process discovery RPA endtoend process orchestration document processing and analytics with a security and governancefirst approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains drive innovation improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AIpowered automation. Learn more atwww.automationanywhere
Our opportunity:
We are seeking a strategic and handson Director of Product Marketing Document Automation to lead the gotomarket (GTM) strategy messaging and positioning for our industryleading GenAIenabled Document Automation solutions. This role is pivotal in driving adoption competitive differentiation and sales success across documentintensive industries such as financial services healthcare and supply chain.
As a key member of the Product & Solutions Marketing team you will collaborate crossfunctionally with product sales and strategic partners to craft compelling narratives develop targeted sales plays and positioning our Document Automation solutions as the category leader in Intelligent Document Processing. If you excel at translating technical innovations into clear impactful messaging and driving real business impact this role is for you.
Who youll report to:
This role reports to our Sr. Director Product and Solutions Marketing
Location:
Remote role ability to work within any U.S time zone
You will make an impact by being responsible for:
Market Strategy & Positioning
- Partnering closely with product management to bring product innovations to life through clear compelling storytelling that highlights business impact differentiation and market relevance
- Defining and executing the GTM strategy for AIpowered Document Automation ensuring seamless alignment across marketing product and sales to drive adoption and revenue growth
- Owning and driving targeted sales plays that fuel pipeline growth accelerate deal velocity and improve win rates in priority verticals
- Crafting differentiated messaging that clearly articulates business value ROI and competitive advantages to enterprise buyers
- Leading competitive intelligence efforts to sharpen market positioning and arm sales with effective objectionhandling strategies
- Driving thought leadership initiatives that shape industry conversations influence enterprise buying decisions and position our Document Automation solution as the category leader in Intelligent Document Processing
GotoMarket (GTM)
- Leading product launches ensuring seamless alignment across product sales campaign customer advocacy and the broader GTM teams
- Developing and rolling out structured sales plays equipping sales teams with value frameworks customer pain points and competitive positioning to accelerate deal cycles
- Creating highimpact sales enablement assets including battlecards pitch decks industry playbooks and objectionhandling guides to drive sales success
- Collaborating closely with campaign field marketing digital and sales enablement to fuel pipeline growth
- Leveraging customer and sales feedback to continuously refine messaging optimize sales plays and improve GTM effectiveness
- Measuring GTM success tracking key performance metrics to continuously refine strategy
Industry Influence & Market Expansion
- Supporting analyst relations efforts by providing competitive insights product innovations and customer proof points that strengthen our market positioning
- Shaping industry perception through analyst briefings market research and thought leadership content that reinforces category leadership
- Representing the company at industry events executive roundtables and webinars positioning our Document Automation solution as the industry standard
Customer Advocacy & Storytelling
- Collaborating with customer success and customer advocacy teams to capture realworld use cases success stories and measurable business impact
- Developing compelling narratives that showcase customer outcomes competitive advantages and ROI reinforcing our leadership in Intelligent Document Processing
You will be a great fit if you have:
- 10 years of experience in product marketing GTM strategy or related roles in enterprise B2B SaaS AI automation or workflow solutions
- Proven track record of launching and scaling AIdriven or automation solutions with a deep understanding of document processing technologies
- Strong collaboration skills with Product Management to translate technical innovations into marketready messaging that resonates with enterprise buyers
- Deep expertise in competitive positioning sales enablement and analyst relations support to strengthen category leadership
- Exceptional storytelling and communication skills with the ability to translate complex AI/automation concepts into clear business value
- Experience working with hyperscalers (AWS Azure GCP) and system integrators (SIs) for coselling and joint GTM initiatives
- Strong background in verticalspecific marketing (financial services healthcare supply chain preferred)
You excel in these key competencies:
- Strategic Thinking: Ability to synthesize market insights customer needs and competitive trends into a compelling strategy
- Influence & CrossFunctional Leadership: Proven ability to drive alignment across sales product partnerships and customer success
- & ResultsDriven Mindset: Track record of delivering highimpact programs that drive revenue and adoption
- Storytelling & Communication: Mastery in crafting engaging narratives that resonate with technical and nontechnical audiences
- Agility & ProblemSolving: Comfort working in a fastpaced evolving environment adjusting strategies as needed
The base salary range for this position in California New York and Washington is $235000 $250000 and outside of those locations is $225000 $240000 a year. The base salary ultimately offered is determined through a review of education industry experience training knowledge skills abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus equity and a full range of medical and other benefits.
Ready to Revolutionize Work Join Us.
This is an opportunity to work with a global passionate team pioneering technology thats redefining the way people work everywhere. Join us and discover the many ways that you can have an impact achieve your potential and go be great.
Job Segment OR Key Words: SaaS Product Marketing GTM Analyst Relations Hyperscalers
#LIJS1
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Benefits and perks youll appreciate:
- Flexible work schedule / remote roles
- Unlimited Personal Time Off
- 12 holidays off per year
- 4 days volunteer time off per year
- 4 company Achievement days off per year
- Variety of health care and wellbeing benefits
- Paid family/parental leave
- We are a designated Best Place to Work for 2 years in a row! Learn morehere
- Newsweeks Top 100 Most Loved Workplaces in America 2023 Learn morehere
Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation national origin genetic information age disability veteran status or any other legally protected basis.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process email
All unsolicited resumes submitted to any @automationanywhere email address whether submitted by an individual or by an agency will not be eligible for an agency fee.
Required Experience:
Director
Employment Type
Full-Time
