Paid Social Director FTC

Agency :

Job Description :

Paid Social Director (FTC)

Manchester Based

Havas Media Network

We are based in Londons Kings Cross with offices in Manchester and Leeds one of 24 agencies which make up the Havas Village. As others attempt and struggle to integrate and simplify their offer we continue to pioneer the UKs only truly integrated model within our Kings Cross Village. We are the only UK Media Agency to share a single building with every other specialist business in our network all under a single P&L which means we can draw on broader expertise to create bespoke teams.

We maximise collaboration and offer our clients a powerful combination of creative content and media excellence scale agility and innovation. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.

Our commitment to making a meaningful difference to our people.

At Havas our mission is to make a meaningful difference to the brands the businesses and the lives of the people we work with. This guiding purpose is central to everything we do at Havas as we strive to create a great place to work through an environment and culture that makes a meaningful difference to our people.

At Havas Media we strive to be meaningfully daring.

This is our guiding philosophy its about taking more informed risks in the pursuit of more meaningful outcomes for our clients boldly pursuing ingenuity at all times and always measuring the impact of everything we do.

How we behave

We positively disrupt

Were relentlessly curious

We make sh*t happen

Were ourselves were a team

This is our guiding philosophy its about taking more informed risks in the pursuit of more meaningful outcomes for our clients boldly pursuing ingenuity at all times and always measuring the impact of everything we do.

About Paid Social

Our paid social media team consists of over 45 experts a team of executives managers directors and business directors led by a head of paid social.

Were a highly motivated energetic team with a passion for all things social. We like great ideas combined with smart planning and a relentless commitment to results. Were constantly innovating for our clients working with all the key platforms in the latest formats to reach audiences in interesting ways.

The Role:

Through Paid Social we help reach and connect this client with their different programmes to reach specific audiences. In doing so we work closely with every Paid Social media owner and our work regularly wins us awards.

This role is a client facing one working closely with the client planning team as well as digital brand and performance specialists. You will be a key member of a team of 67 dedicated Paid Social specialists managing 3x Account Managers reporting into the Biddable Business Director and integrated into the wider Paid Social community.

This is a fantastic opportunity to work on an iconic British brand with purpose.

Key Responsibilities:

• Direct the Paid Social media activity volume of nearly 13m of annual billings across all paid social channels
• Manage a team of Paid Social Executives and Managersto ensure efficient planning and effective activation

• Own the relationship with key partners (e.g. Facebook Snap Pinterest TikTok) and ensure quality across the team
• Work directly and closely with clients to develop plans manage issues and maintain positive relationships
• Manage internal and external stakeholders and strong ability to prioritise work and be communicative and upright when workload seems unachievable
• Ongoing tracking and management of committed pricing and viewability targets
• Ensure client work is of high quality delivered to brief deadline budget and submitted to awards
• Line manage several members of the team and ensure ongoing training and development for the midjunior team members
• Brings innovative inspiring and potentially awardwinning thinking to the team and client
• Helps evangelise clients around key topics especially our offering and point of view on the future of social media

Client strategy and planning:

• Helps lead and execute on the annual client strategy and planning to ensure the best work
• Utilises clients tech partners and tools to provide data and insight to all client strategy and planning as well as to ensure smart and consistent measurement and delivery
• Challenge client with innovative thinking and formats

Client management:

• Develops and maintains relationships with key clients to ensure work is on brief delivering KPIs and metrics to deadline and budget
• Pushes client to take on broader Social services as well as try new and innovative campaign ideas through a deep trusted relationship built on strong consultancy and mutual respect
• Addresses and manages client challenges and ensures clients are providing clear briefs budgets and KPIs and provides reasonable timeframes to deliver proposals plans and work
• Helps surprise and delight clients with new ideas partners and ways to work with Havas Media

People management:

• Line manage ensuring regular meetings clear objectives identifying training and development requirements and ongoing career progression

Who were looking for:

• 18 to 36 months of experience in a Paid Social Account Director role
• Five to seven years in the digital and advertising industry across paid social media planning and buying either in a specialised team or agency
• Deep knowledge and understanding of social media as well as an understanding of the paid and organic social landscape with proven strategy planning activation and new business skills
• Passion for digital media and a thirst for innovation and implementing new ideas
• Ability to set manage and deliver appropriate KPIs for clients
• Solid understanding of how owned earned shared and paid social media work together and specifically with traditional media and search as well as other marketing disciplines
• Experience and knowledge of social API tech platforms.
• Experience in leading on clients navigating key stakeholders and achieving success in planning and management of social marketing campaigns.
• Positive and proactive attitude solid team leadership and people management skills

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age sex race ethnicity disability and other factors that have no bearing on an individuals ability to perform their job.