Lead Senior Lead Conversion Rate Optimisation Specialist

About us

WeWork India is one of Indias leading flexible workspace operators Great Place To Workcertified (Nov 2024 Nov 2025 aimed at creating flexible workspace solutions for company of all sizes.

Since its inception in India in 2016 WeWork India has expanded across 63 operational centres in Chennai New Delhi Gurugram Noida Mumbai Bengaluru Pune and Hyderabad. WeWork India meets distinct workspace needs for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions. At WeWork India were driven by collaboration creativity and a shared vision to redefine the future of work.

If youre looking to be part of a dynamic fastgrowing organisation that valuestalent and fosters growth join us and build your future with WeWork India.

For more information please visit our website https://wework/

About the role:
We are looking for a detailoriented and datadriven Conversion Rate Optimization (CRO) Specialist to join our marketing team in Bengaluru at WeWork India. In this role you will be responsible for increasing the conversion rates of our website landing pages and other owned channels. Having Email WhatsApp SMS campaign and SEO experience is a desirable and added advantage. Using data analysis A/B testing user feedback and industry best practices you will help optimize user journeys and enhance the online customer experience to drive better business outcomes. As part of this role you will be reporting to the Head of Growth Marketing.

Key Responsibilities:

• Conversion Optimization: Analyze and identify conversion opportunities across our digital properties (websites landing pages apps) to improve customer acquisition retention and engagement

• A/B Testing & Experimentation: Design implement and analyze A/B tests multivariate tests and other experimentation strategies to optimize website performance

• Data Analysis & Reporting: Utilize web analytics tools (e.g. Google Analytics MoEngage etc. to track user behavior and KPIs identify trends and generate insights that inform optimization strategies

• UX/UI Collaboration: Work closely with UX/UI designers to enhance website layouts navigation and overall user experience to remove friction points that hinder conversions

• SEO Strategy Development: Develop execute and manage effective SEO strategies to improve organic search rankings working in collaboration with our SEO agency

• Customer Journey Optimization: Map customer journeys and optimize conversion paths from first touchpoint to final purchase or goal completion

• Personalization & Targeting: Develop and implement strategies for personalization segmentation and targeted content to increase conversion rates for specific audience groups

• Collaboration: Partner with crossfunctional teams including Marketing Product and Tech to align CRO efforts with broader business goals and initiatives

• Performance Monitoring: Continuously monitor analyze and report on conversion metrics and suggest actionable recommendations to improve performance

Education level and desired qualifications:

• 47 years of proven experience as a Conversion Rate Optimization (CRO) Specialist Digital Marketer or similar role with a strong focus on datadriven optimization

• Proficiency in A/B testing platforms (e.g. Optimizely MoEngage Adobe Target)

• Strong analytical skills with experience using web analytics tools such as Google Analytics Adobe Analytics etc.

• Familiarity with website and landing page optimization techniques

• Experience working with CMS platforms (e.g. WordPress Sanity) and HTML/CSS/Javascript basics for testing and optimization

• Knowledge of UX/UI design principles and their impact on conversions

• Ability to interpret data translate findings into actionable insights and effectively communicate them to stakeholders

• Strong understanding of customer behavior funnels B2B purchase behaviour

• Exposure to running email whatsApp & SMS campaigns to generate leads upsell Xsell

• Excellent problemsolving organizational and communication skills

• Ability to collaborate across multiple teams in a fastpaced resultsoriented environment

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race religion national or ethnic origin sex sexual orientation gender identity or expression age disability veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote are based on merit competence performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India our commitment to you is that youll be surrounded by career opportunities in a culture that fosters collaboration flexibility and inclusion.