drjobs Digital Marketing Manager

Digital Marketing Manager

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1 Vacancy
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Job Location drjobs

Powai - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Build plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs
Prepare and manage the digital marketing budget
Oversee all the companys social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead supervise and motivate members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices



Requirements

  • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
    Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
    Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight WebTrends)
    Working knowledge of ad serving tools (e.g. DART Atlas)
    Experience in setting up and optimizing Google Adwords campaigns
    Working knowledge of HTML CSS and JavaScript development and constraints
    Strong analytical skills and datadriven thinking
    Uptodate with the latest trends and best practices in online marketing and measurement
  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing



  • Benefits

    PFcover.
    Mobile reimbursement.
    Travel reimbursement.
    Target based incentives.
    Leaves and other company benefits.




    Required Experience:

    Manager

    Employment Type

    Full-Time

    Company Industry

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