Content Marketing Coordinator
Content Marketing Coordinator
Posted on :
10-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-04-2025
Job Description
Content Marketing Coordinator
ABOUT THE OPPORTUNITY:
We are seeking a highly creative and collaborative Content Marketing Coordinator to join our new sharedservices internal MarCom agency at our growing Grand Rapids based familyowned company. The ideal candidate will have experience in social and content marketing content creation and MarCom project management. In this role you will collaborate on engaging copy and media for various marketing channelsmanaging our digital presence via social networks email directory listings reviews and ratings and other interactive platforms coordinating related projects to ensure successful outcomes for all brands.
Content Management & Social Media
- Manage all Baudville Brands social media channels to ensure the thoughtful and timely creation of onbrand content for Baudville RecogNation and Delightly interacting on behalf of the same as needed
- Propose and report on content efforts in the spirit of continuous improvement
- Create and execute approved monthly social media calendar to increase followers and engagement
- Responsible for working with peers to write and publish content throughout all social channels
- Make recommendations for annual social media budget manage and report on promoted social posts and inplatform advertising
- Collaborate with vendors and teammates on all visual multimedia and interactive content
- Manage blog calendar and assist in concept creation deployment and measurement of content performance
- Collaborate on administration and of our Employee Advocacy Program
Email Marketing
- Collaborate on email campaigns and related landing pages that promote products services content and critical outbound communications to subscribers and customers
- Respond to and followup on requests for email creative and copy in a timely manner
- Manage segmented lists and campaigns based on email strategy including maintenance of nondeliverable email addresses and optouts
- Create and modify email templates as needed including those with dynamic plugins
- Ensure messages are sent in proper form and are viewable and friendly in all email clients devices and viewing modes
- Assist with personalization strategy including recommending new campaigns followup and lead generation strategies
- Provide results reporting in pursuit of increased performance recommending improvements enhancements and testing strategies for current and future campaigns
Digital Presence
- Manage listings and content for all brands on directories and ratings platforms
- Ensure uptodate information and representation of our brands in all online profiles conducting regular quality control to ensure brand standard compliance on all existing and new placements
- Collaborate with peers to drive interest and participation on related platforms from all employees
- Actively communicate to internal stakeholders about notable online interactions and opportunities
Ideal Candidate Traits
- Strong writing skills with the ability to accurately assess time and resources and meet short deadlines when needed
- Possess an analytical approach to decisionmaking with outstanding attention to detail
- A natural balance of the creative with business needs
- Prior experience with B2B brands and marketing as well as B2C
- Familiarity with ecommerce marketplaces and platforms (Shopify preferred)
- Familiarity with a SaaS product/service business model
- Proven ability to transfer research and education into compelling stories and captivating content
- Demonstrated ability to generate content ideas through shortform interviews with Subject Matter Experts
- Ability to translate brand promise USPs data points features etc. into effective content
- Experience with omnichannel marketing including digital advertising email and content marketing
- Prior experience with Social Media management platforms such as Sprout Oktopost and Hootsuite
- Familiarity with project management tools and CRM platforms (Wrike and NetSuite preferred)
- Experience with email marketing tools (such as MailChimp Klaviyo and Constant Contact)
- Ability to multitask and maintain organization in a very fastpaced environment
Key Measures of Success
- Drive weekly and monthly social media engagement and audience growth
- Promote and support Employee Advocacy program participation targeting 80 or better internal engagement
- Support Marketing Qualified Lead (MQL) increases via social with both qualitative and quantitative evaluations reported monthly
- Monitoring of MarCom projects with weekly reporting in Team Huddles of workload vs capacity targeting average of 7090
Requirements
- Bachelors degree preferred in Marketing Communications Media or Advertising (Associates degree or other Majors may be considered with commensurate work experience and/or certificates)
- 13 years of experience in digital marketing and/or social media
- Experience in working with digitalfirst partners/vendors
- Excellent understanding of web technologies and concepts (html css search engines landing pages optimization via A/B and multivariate testing tools and trends)
- Currency on digital marketing trendssharing discoveries and insights with team members
- Strong understanding of influence upon B2B/B2C purchase processes in the digital space via videos interactive demos free downloads etc.
- Strong understanding of Social Media tools and techniques tracking the daily state of play regarding legal/regulatory impacts on platforms
- Experience with setting goals and measurement for digital activities
- Excellent verbal written and listening skills be able to interact with various people at all levels of the organization and external contacts communicate clearly and concisely; graciously deal with all types of customers exhibit strong listening skills and work harmoniously and effectively with others
- Selfstarter personality with a mutuality mindset and a highly developed ability to receive and give feedback as well as to set priorities
- A worldclass work environment:
- West Michigans 101 Best and Brightest Companies to Work for 17 times
- National Best & Brightest winner for 12 consecutive years
- 101 Best & Brightest in Wellness winner 11 times
- 5time Great Place to Work Certified. compensation commensurate with experience including annual salary and discretionary bonus
- Stability of a privately held employee focused business with 41 years of rich and diverse history
- Medical Dental Vision Life LongTerm Disability and ShortTerm Disability
- Company sponsored 401K with vested match
- Tuition Reimbursement
- Paid Parental Leave
- Peer group of proven winners ready to embrace the same and grow our successful business to new levels.
At Baudville Brands we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug and smokefree workplace. Baudville Brands is an Equal Opportunity Employer and does not discriminate on the basis of age gender race religion color national origin marital status genetic information height weight sexual orientation gender identity veteran status disability or any other protected characteristic. We welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview process a great one please let us know.
Required Experience:
IC
Employment Type
Full Time
Key Skills
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