NYC Senior Lead Staff Product Designer Acquisition hypergrowth B2C dog-focused startup with fab VP Design

Senior / Lead / Staff Product Designer (B2C Growth/Acquitision)

@ wellknown pet food subscription startup

Location:

Hybrid in downtown NYC; 23 days/week minimum in office

Relocation assistance offered in the USA

Salary:

Senior: $185K base equity benefits

Lead: $210K base equity benefits

Staff: $230K base annual performance bonus equity benefits

About the company:

Are you passionate about dogs and want the very best for them AND want to revolutionize a $100 billion dollar industry at the same time Read on!

Our client is the #1 fastestgrowing pet health service company in the US born from a mission to change the landscape of pet health by radically improving the $100 billion pet food market. They replace bulk bags of highlyprocessed pellets with a personalized subscription service of healthy freshlymade dog food balanced by top veterinary nutritionists directly to customers doors. Their ultimate goal is to create innovative honest and delightful experiences across all aspects of pet care.

To date theyve delivered hundreds of millions of meals nationwide and their company has raised over $150M in funding to help them build a company as healthy as the dogs they serve. Youll be instrumental in helping provide peace of mind to their human customers and muchneeded change to the way people feed and care for their beloved pets.

Theyre categorybreakers in that instead of looking to see what their competitors are doing they are squarely focused on creating bestinclass perhapsneverbeendonebefore design that sets a new standard of what can be done through design. Their designers are highly strategic how can we simplify this flow and maximize sign ups How can we most efficiently take care of edge cases

About their culture:

Culture is hugely important to them and theyre looking for someone likeminded: entrepreneurial highly collaborative open to experimentation quick on their feet and constantly thinking about their customers (dogs humans)s needs at every turn.

Youd report into their VP of Design who weve known for many years and we can attest that he is handsdown one of the most beloved and talented design leaders weve had the pleasure of knowing. Hes compassionate kind fosters awesome collaboration has excellent design craft himself and knows how to expertly support and guide each individual member of his team. We know many designers who have reported into him and they are all big big fans!

They have a hybrid onsite work model of 23x/week in the office which is very flexible. But trust us; youll WANT to go into the office! They have a beautiful moderndesigned building in downtown NYC with dogs abound! Theres always a few furry friends roaming around and charming everyone they meet and many desks have a dog bed under them.

Needless to say the people who work there are big animal lovers! While you dont have to be a pet owner yourself you like being around dogs and enjoy giving ear scritches to a furry friend when they come to visit you at your desk.

About the role:

Youll be the fulltime Senior Lead or Staff Product Designer on their Acquisition / Growth team and youll partner closely with the other Lead PD overseeing Retention and beyond. Your areas are all mission critical parts of the user experience that are key in new user satisfaction and overall company growth. Youll be educating users about the product and helping them sign up for a service tailored to their and their pets unique needs.

They have a single role open and the difference between the 3 levels is amount of experience scope / impact thought leadership and the altitude and influence youve been able to achieve in your career thus far.

The role is truly hybrid ie someone with strong Visual UI acumen who can help elevate their look feel as well as a formidable UX thinker who can think through complex flows.

While you might not be an expert in UX Research youve had exposure to it perhaps even corun sessions but at minimum youve spoken to users directly to get feedback and youre open to beefing up your Research skills on the job.

Theyre seeking someone with Growth experience in a b2c environment ie A/B testing on not just microexperiments but full end to end systems as well as a proven history in increasing customer acquisition and engagement. You ideally have metrics and success stories to most effectively tell this story.

Youll create design solutions based on data validated through testing as well as provide invaluable mentorship to other designers helping elevate the teams skills in both UX and UI.

Youll also have a big hand in coowning the Design System with another Design Lead which is in a great place for growth and evolution!

While this isnt a formalized management role per se you *will* mentor 2 Senior Product Designers both who are talented and eager for a strong mentor. Past mentoring or management experience is a big plus!

About you:

• You have 715 years experience in product design specifically in B2C preferably in a fastpaced startup environment
• You are a full stack handson designer savvy with both UI and UX with some exposure / desire to do UX Research as well
• You have a keen eye and passion for the craft of design and your portfolio exemplifies this
• You have some Acquisition / Growth (or relevant) experience
• You think in terms of experiments platforms and systems
• You embrace testing and experimentation operate in a scientific method and have experience making datadriven design decisions
• Youre excited about tackling complex problems and information hierarchies and creating simple and elegant experiences
• You are keenly aware of the impact of every pixel and word on the screen while also being able to zoom out and think strategically and holistically
• You have a strong entrepreneurial drive and bias towards action
• You can function independently and in a team environment with excellent collaboration skills expert knowledge and a low ego
• You are skilled in Figma and excited to learn and adopt the latest design tools
• You have mentoring experience and enjoy taking Senior Product Designers under your wing
• You love animals and would thrive in a lively dogfriendly office! (We saw dog beds under a lot of desks there; so cute)

Ideally you have experience with:

• Subscription services that combine digital experiences with analog delivery
• B2C products that can be highly personalized with complex flows (could be complex ecommerce etc)
• Experience working with Design Systems and a keen eye for upleveling and maintaining quality throughout the product

TO APPLY:

Apply below or send your resume portfolio and salary range to:

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