Director of Digital Marketing
Director of Digital Marketing
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$ 65000 - 70000
1 Vacancy
Job Description
Location: Ivy Tech Community CollegeIndianapolis
Department: Marketing and Communications
Job Type: Full Time
Classification: E2
Salary Range: $
Reports To: Executive Director of Marketing and Communications
Supervision Given: Potential to manage future staff or student interns.
General Purpose and Scope of Position:
At the direction of the Chancellor Ivy TechIndianapolis this position is part of the Indianapolis Marketing and Communications team.
The Director of Digital Marketing will take the lead in developing successful longterm digital marketing strategies for our Indianapolis campus. They should possess indepth marketing experience and a passion for digital technologies. They will work closely with different teams to ensure consistency through all digital marketing channels and with internal teams and agency partners to effectively and efficiently drive online conversions.
They are responsible for producing creative video photography social media content emails and digital marketing strategies to engage the campus community current and prospective students and their families stakeholders across the service area and the many audiences interested in the activities of Ivy TechIndianapolis.
The Director of Digital Marketing should provide forwardthinking ideas and will oversee the management of the Indianapolis campus website pages social media (organic and paid) email campaigns paid digital advertising and blogs and events as they pertain to digital implementation.
Required Skills & Competencies:
- Technical Skills: Proficiency in Microsoft Outlook website content management systems Search Engine Optimization (SEO) Google Analytics email marketing platforms (e.g. MailChimp Salesforce Marketing Cloud social media management tools (e.g. Hootsuite) and working use of a project management software (e.g. Workzone).
- Communication Skills: Strong verbal and written communication with a knowledge of editorial standards and Associated Press style.
- Creativity & Visual Design: Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.
- Project Management: Experience managing multiple digital projects with tight deadlines in a fastpaced environment.
- ProblemSolving: Ability to identify challenges develop solutions and adjust strategies for better results.
- Interpersonal Skills: Ability to work collaboratively with diverse teams and inspire other communicators.
Preferred Skills & Qualifications:
- A strong understanding of higher education marketing trends and challenges.
The following is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA) other applicable regulatory requirements and professional standards.
Key Skills and Responsibilities:
- Strategic Planning &
- Develop and implement longterm digital marketing strategies that align with the campuss goals.
- Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.
- Innovate and lead digital campaigns across multiple platforms (web social media email video etc..
- Digital Marketing Expertise
- Manage paid and organic social media campaigns on platforms such as Facebook Instagram Snapchat etc.
- Create targeted lifecyclebased marketing programs (lead generation retention) for prospects and students.
- Utilize digital tools such as SEO Google Analytics and social media management platforms like Hootsuite to drive performance.
- Creative Content Development
- In collaboration with the Director of Content Marketing oversee the creation of digital content including video photography social media posts emails and blogs that engage current and prospective students and stakeholders.
- Guide teams to produce engaging multimedia stories with a strong visual aesthetic ensuring content is optimized for mobile and digital platforms.
- Project Management & Collaboration
- Work collaboratively with marketing IT and other internal teams to ensure synchronization across all digital efforts.
- Manage budgets for all digital marketing initiatives and track ROI to propose optimization strategies.
- Lead or assist in the coordination of events ensuring digital marketing strategies are incorporated.
- Technology & Innovation
- Stay current with emerging digital trends tools and technologies to enhance marketing efforts and improve productivity.
- Utilize tools like Salesforce Marketing Cloud to manage campaigns and automate processes.
- Reporting & Analysis
- Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.
- Provide regular reports on digital metrics and campaign performance to stakeholders identifying areas for improvement.
- Leadership & Supervision
- Potentially manage a future team member(s) and/or student interns.
- Communicate effectively with internal and external stakeholders to address challenges and scope creep in projects.
Required Education & Experience:
- A bachelors degree in marketing advertising communications or a related field with 35 years of experience in digital marketing including handson experience with web pages email marketing social media video content and digital advertising.
- Or an associate degree in marketing advertising communications or a related field with 57 years of experience in digital marketing including handson experience with web pages email marketing social media video content and digital advertising.
- Or 710 years of experience in digital marketing including handson experience with web pages email marketing social media video content and digital advertising and actively/currently pursuing a degree in a related field.
NOTE: **A Cover Letter is Required**
Ivy Tech Community College is an accredited equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race color ethnicity national origin marital status religion sex gender sexual orientation gender identity disability age or veteran status. As required by Title IX of the Education Amendments of 1972 Ivy Tech Community College does not discriminate on the basis of sex including sexual harassment in its educational programs and activities including employment and admissions. Questions specific to Title IX may be referred to the Colleges Title IX Coordinator or to the US Department of Education Office of Civil Rights.
Required Experience:
Director
Employment Type
Full-Time
