Marketing Communications Lead Analyst

Position Summary

The Marketing and Comms Senior Consultant reports directly to the Head of Marketing & Comms.

This position is primarily responsible for supporting the design and management of Marketing and Communication plans. This position works in close partnership with the Sales Team in addition to various specialty Marketing groups within Cigna (e.g. Brand Management Digital etc. as well as with external partners (e.g. marketing and PR agencies) to ensure timely and flawless delivery of the plan.

The impact of this position is to bring new Marketing/Communication ideas to Cigna Spain that will improve our ability to stand out in the marketplace in a manner that is reflective of Cigna status.

The Marketing Consultant role for Cigna Spain is an integral part in the strategic thinking development and of the marketing/communication plan.

Responsibilities

• Responsible for ensuring the timely and effective development and of Marketing/Communication plan(s) working with the rest of the teams (Product Sales Medical Operations etc) and International Marketing teams and/or with outside Marketing partners.
• Responsible for formulating strategies and tactics that convey the most effective market messaging to target audiences including internal and external comms developing engagement projects to improve our external perception.
• Ensures that marketing materials position the company its products and services for high visibility with prospective and existing clients customers brokers health care professionals and Cigna Spain employees
• Prepared to work in a campaign manner managing each project including definition of sales materials brochures external comms: press release events and sponsorships coordination. Ensuring plan is delivered on time and stays within designated budget.
• Manage events trade shows conferences roadshows seminars and meetings with clients prospects and brokers in order to engage with them and improve the visibility of the brands and your projects.
• Leading external agency in development of the local communication plan to ensure perfect local across the influence areas.
• Develop creative and comms briefs production schedules/timelines and budget estimates.
• Work with comms agencies copywriters designers and marketing support vendors
• Responsible for identifying and assessing critical opportunities to communicate internal and externally.
• Secure final signoff from subjectmatter experts project owners and legal team.

Requirements

• Bachelors degree in Communication Marketing or equivalent field or work experience (agency experience a plus)
• 8 years of businesstobusiness and/or businesstoconsumer experience in Marketing Communications or related field (experience in health market is a plus)
• Strong relationship management skills: ability to foster collaboration value other perspectives and gain support/ buyin.
• Proven business writing skills in corporate sales materials press releases and other communication pieces.
• Excellent oral communication skills.
• Ability to work effectively in a fastpaced dynamic deadline driven matrixoriented environment
• Experience analysing customer needs developing and successfully implementing new business Marketing/Communication programs and strategies that help achieve business objectives.
• Organized and skilled in project management; must be able to balance highpriority longterm projects with shortterm immediate deadlines.
• Proven ability to generate ideas that effectively leverage limited Marketing funds and to identify synergistic opportunities
• Understanding of basic web & design principles
• Proficient with Microsoft Word Excel and PowerPoint applications as well as social networking resources
• Desirable: Proficient with Adobe Creative Suite products Photoshop in particular.
• Spanish native and fluent in English as the position is based in Madrid.

Personal Competencies

• Ability to work independently and team player with the ability to build relationships to achieve team goals.
• Excellent oral communication skills
• Ability to work effectively in a fastpaced dynamic & deadline driven.
• Ability to work under pressure on multiple priorities.
• Organized and skilled in project management; must be able to balance highpriority longterm projects with shortterm immediate deadlines.
• Solid creativethinking and problemsolving skills.
• Proven ability to generate ideas that effectively leverage limited Communication funds and to identify synergistic opportunities.
• Ability to work collaboratively with the local (Sales Operations Medical BI etc) and international teams to influence change in a rapidly evolving business.

About Cigna Healthcare

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.