Email Marketing Specialist
Email Marketing Specialist
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Job Description
Candidates will be responsible for creating email marketing campaigns to promote a clients products or services.
Primary Duties and Responsibilities
- Performs daytoday email marketing activities including but not limited to email campaign setup scheduling testing tagging and deployment of onetime recurring triggered and dynamic contentdriven campaigns
- Create deploy and monitor email marketing campaigns using the Pardot marketing automation platform; including ad hoc email campaigns and nurture/dripbased and trigger automated email communications
- Ensure that theres brand consistency across all campaigns and messages
- Help to create and test new email marketing templates and direct marketing communications
- Analyze and report on the success of adhoc and automated email marketing campaigns providing suggestions and ideas for future campaigns
- Create quality content and proofread any copy that needs reviewing
- Ensure accurate and targeted database selection including segment optimization
- Create timely communications across marketing automation workflows increasing customer engagement
- Carrying out A/B testing on adhoc and automated marketing campaigns to maximize results
- Create a database of emails for lead generation
Knowledge and Skills Required
- 68 years of handson experience in email campaign building and list selection preferred
- Experience with email tools (Exact Target Hubspot Marketo Eloqua Netcore etc.
- 3 years of HTML and CSS
- Ability to troubleshoot coding problems
- Ability to write queries and define new audience types
- Good knowledge of Microsoft Excel
- Good understanding of database concepts and segmentation
- Ability to work independently with minimal direction while also functioning and contributing as part of a team
- Attention to details
- Proactive energetic personality; inquiring investigative mind
Experience
- Experience with email tools (Exact Target Hubspot Marketo Eloqua Netcore etc.
- 68 years of handson experience in email campaign building and list selection preferred
- 5 years of HTML and CSS
- Must have experience in Adobe Photoshop
Education & Qualification
- BCA or MCA or similar discipline digital marketing certification
About Us
We Grow Businesses With Our Holistic Approach and Experiences.
OPK is a performancebased marketing company. We partner with clients based on a performance matrix. At OPK performance is paramount. We are pursuing highly targeted email marketing for our clients in the USA.
At OPK our driven experts firmly believe in digital transformation to create excellent customer experiences and increase revenues. Everything we do is to make your business stay ahead with our comprehensive range of services including SEO SEM SMM PPC Email Marketing Content Marketing and ORM.
We firmly believe that the business works best when it is groundbreaking and nimble. We look straight at the reality of your business and help you with creativity innovation and teamwork to let you seize the opportunities. We work with various networks to deliver results.
Required Experience:
Unclear Seniority
Employment Type
Full Time
