Web Performance Analytics Specialist
Web Performance Analytics Specialist
Posted on :
09-04-2025
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1 Vacancy
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Job Description
Description
Enphase Energy is a global energy technology company and leading provider of solar battery and electric vehicle charging products. Founded in 2006 Enphase transformed the solar industry with our revolutionary microinverter technology which turns sunlight into a safe reliable resilient and scalable source of energy to power our lives. Today the Enphase Energy System helps people make use save and sell their own power. Enphase is also one of the fastest growing and innovative clean energy companies in the world with approximately 68 million products installed across more than 145 countries.
We are building teams that are designing developing and manufacturing nextgeneration energy technologies and our work environment is fastpaced fun and full of exciting new projects.
If you are passionate about advancing a more sustainable future this is the perfect time to join Enphase!
About the role
As a key member of ourOnline Business teamwithin the Marketing organizationyou will leverage your analytical skills to enhance website performance and user experience. Your responsibilities will include optimizing landing pages analyzing user behavior and derive actionable insights from large datasets.You will support A/B testing initiatives and collaborate with crossfunctional teams to monitor key performance metrics ensuring our marketing strategies are datadriven and effective. This role is ideal for a team player with a curious mindset who is eager to contribute to our mission of advancing sustainable energy solutions.
Job Responsibilities:
- Configure and oversee Google Tag Manager (GTM) to implement tracking codes pixels and tags efficiently.
- Deliver actionable insights and recommendations to enhance user experience boost engagement and optimize conversion rates.
- Conduct A/B testing and conversion rate optimization (CRO) to improve funnel performance.
- Develop manage and enhance custom reports with detailed web performance metrics to monitor maintain and improve data accuracy and reporting.
- Collaborate with product and business teams to analyze user behavior data and provide insights that drive conversions.
- Extract insights and hypotheses from dashboards and data analytics tools.
- Continuously propose improvements to enhance website user experience.
- Understand the websites lead generation process and suggest optimizations for better conversion rates.
- Work closely with crossfunctional teams to set up tracking for marketing campaigns form submissions button clicks and other custom events.
- Perform regular audits to ensure accurate tracking and identify potential discrepancies.
Required Skills & Qualifications:
- Expertise in Google Analytics (GA4 and Google Tag Manager (GTM) setup and troubleshooting.
- Experience in building dashboards and visual reports using Incorta Power BI Google Data Studio (Looker Studio) or similar tools.
- Strong understanding and handson experience in lead generation CRO and A/B testing.
- Proven track record of increasing web traffic through various strategies.
- Strong analytical and problemsolving skills with the ability to interpret complex data and translate it into actionable recommendations.
- Understanding of SEO SEM and key online marketing performance metrics.
- Familiarity with HTML SQL JavaScript and CSS for advanced tracking and customization (preferred).
- Excellent communication skills with the ability to present datadriven insights to nontechnical stakeholders.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Department / Functional Area
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