Digital Marketing Manager Remote

The Digital Marketing Manager will lead the digital marketing plan for Experian Automotive. This roll will work with marketing product marketing and crossBU digital teams to develop the digital approach and ongoing plan. The digital marketing manager will execute all digital marketing including websites SEO SEM/PPC social email content marketing and analytics by developing and achieving clear goals for engagement leads and retention. You will report to the Head of Marketing Experian Automotive.

Responsibilities:

• Work with our teams and outside agencies in forming the digital marketing plan to improve user experience.
• Manage the website. This includes developing a plan to update website and ongoing maintenance plan working in a CMS including updating taxonomy loading videos blog posts images integrating 3rd party platforms and creating new pages including writing/editing web content for new pages.
• Develop SEO plan to maximize the volume of inbound organic traffic from search engines to our website.
• Create plan to manage SEM working with our teams and 3rd parties to maximize Return on investment.
• Develop overall email marketing plan. Create emails in Eloqua and working with and managing email databases.
• Manage social networks including writing and editing social posts and posting content to LinkedIn Twitter and Facebook.
• Develop content marketing asset creation and distribution plan including video content best suited for target markets.
• Use analysis to evaluate endtoend customer/user experience across multiple digital channels and customer touch points.
• Evaluate digital channel performance to measure performance including A/B testing and digital marketing campaigns and assess against goals (Return on investment and Performance Indicators).
• Create MQL tracking by working with marketing team and sales operations team to develop plan for how to track marketing qualified leads all the way through the sales funnel.
• Identify creative growth strategies including evaluation of digital insights and optimize spend and performance based on the insights

Qualifications :

• Undergraduate degree in Marketing or equivalent work experience
• At least 10 yrs of work experience in a marketing department working in the digital space
• Demonstrated knowledge of Eloqua Salesforce Content Management Systems social media platforms
• Demonstrated analytical skills
• Comfortable in teamoriented atmosphere
• Proficient in Microsoft excel (can maintain complex spreadsheets) and PowerPoint

Additional Information :

Perks:

• Lucrative overachievement plan
• Experian Elite Annual trip for Top Performers
• 15 days of vacation accrual annually five sick days two volunteer days
• Wellness plans online discounts employee discounts pet insurance and more
• Employee stock purchase program and 401K matching and immediate vesting

Our uniqueness is that we celebrate yours. Experians culture and people are main differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity engagement collaboration wellness reward and recognition volunteering... the list goes on. Experians people first approach is awardwinning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

#LIRemote

This is a remote role.

Remote Work :

Yes

Employment Type :

Fulltime