CRM Manager - Ireland
CRM Manager - Ireland
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Job Description
Role: CRM Manager
Location: Dublin
Were looking for a CRM Manager to take ownership of multichannel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email SMS and app campaigns ensuring a seamless experience for our customers.
Reporting to the Senior CRM Manager and General Manager for ROI you will be an integral part of the ROI Growth & Retention team. This is an exciting opportunity to make a significant impact in our first international market. While this role is based in Dublin you must be willing to travel between the two locations at least three to four days per month.
What Youll Be Doing
- Developing and implementing a localisation strategy for our CRM campaigns ensuring they resonate with our ROI customers
- Designing and delivering multichannel campaigns (email SMS and app) using Braze optimising for retention and engagement
- Strategising and executing compelling A/B tests to enhance performance across customer lifecycle stages
- Collaborating crossfunctionally with teams in Growth Product Creative Analytics and Finance to drive bestinclass customer journey
- Owning the ROI marketing calendar ensuring timely of campaigns and lifecycle initiative
- Analysing campaign performance monitoring key metrics and using insights to drive continuous improvement
- Championing the needs of Irish consumers leveraging insights to personalise customer communications and optimise engagement
- Segmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness
Who You Are
- Experience in and a deep understanding of the ROI market is essential
- Proficiency in Braze for executing and optimising multichannel CRM campaigns
- Strong understanding of email push and inapp channels as well as HTML A/B testing segmentation and personalisation (Liquid language and connected content)
- A strategic and analytical mindset with the ability to measure impact and drive continuous improvement
- Strong project management skills capable of handling multiple priorities in a fastpaced environment
- A team player with excellent communication and collaboration skills yet comfortable with autonomy and ownership
- High attention to detail with a logical and efficiencydriven approach
- A customercentric marketer with a passion for creating engaging highimpact communications
- Awareness of CRM trends and best practices with a drive to advocate for process improvements
Qualifications :
- Experience with Braze is a must for this role!
Additional Information :
Equal Opportunities
Whether its creating diversity in our recipes or building new teams we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and were looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box We recommend applying anyway so that we can review your profile . And if youre in a job share why not just apply as a pair.
For our roles outside of Operations most of our people spend 1 or 2 days in our offices every week combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work and if you require additional flexibility please talk to us about it.
If you have a disability that youre worried will affect you during the interview process please let us know and we will do our best to help you feel comfortable.
Wed love it if you could submit your application online. If you require an alternative method of applying please let us know.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
