Growth Professional Marketing
Growth Professional Marketing
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Job Description
Company Profile: Candi is a dedicated solar partner for businesses across Asia and Africa. Combining the international capital of our Swissbased platform with local expertise in these regions we provide a unique offering to this underserved sector. In doing so we aim to have a big social impact reduce carbon emissions create jobs increase energy access and for businesses of all sizes in emerging markets.
Our approach is to take the risk so our partners dont have to providing businesses with flexible endtoend solar and battery solutions that are built to last. Our shared value model leverages our experience in customisable finance and performance offerings quality engineering and dataenabled asset management to help guarantee optimised systems lowering entry barriers and maximising returns. www.candi.solar
Job Summary: The company is looking to recruit an ambitious and energetic Growth Professional to join our team drive customer acquisition optimise conversion strategies and scale our growth efforts online and offline.
Specifically the job requires taking ownership of the following for the India and South African markets:
- Lead Generation & Management:
- Develop strategies to generate highquality leads for customers and channel partners (CP) through online and offline paid channels such as Google SEM LinkedIn Events etc. Work alongside the Global Marketing Operations Management Team to implement and bring all growth strategies to life and ensure the team meet the targets.
- Campaign Optimisation & ROI Maximisation:
- Design and implement conversion rate optimisation strategies alongside the tech team to enhance campaign performance across various channels.
- Utilise datadriven insights to influence decisionmaking throughout the sales funnel to maximise return on investment (ROI).
- Experimentation & Innovation:
- Lead A/B testing initiatives to evaluate the effectiveness of different growth tactics and strategies.
- Pilot and evaluate new growth channels both digital and traditional to identify scalable opportunities.
- Organic Growth Strategy:
- Develop and execute strategies to scale organic growth through search engine optimisation (SEO) and online reputation management (ORM).
- Collaborate with content and technology teams to enhance website performance increase visibility and drive organic traffic.
Location: Bangalore / Mumbai (Hybrid role combined with working from home)
Hours: Fulltime.
Job Requirements:
- Bachelors degree in Marketing Business or a related field; MBA or equivalent experience preferred.
- 5 years of experience in growth marketing digital marketing or a related role preferably within the solar industry or renewable energy sector.
- Proven track record in lead generation campaign optimisation and organic growth strategies.
- Strong analytical skills with experience in using data to drive decisionmaking and optimise marketing efforts.
- Experience with A/B testing SEO ORM and other growthrelated tools and platforms.
- Excellent communication and collaboration skills with the ability to work effectively with crossfunctional teams.
- Ability to think strategically while executing tactically in a fastpaced environment.
Working Culture:
- You agree to live out the Candi values every day of your employment: this includes to put empathy before ego being authentic no matter what that we get it done as one and follow the Candi principle that less is more
- A dynamic crossfunctional team player willing to take initiative on projects in the context of a multicultural scaleup trying to execute big bold ideas.
- Having experience working for an international company or having studied or worked abroad is considered a plus.
- You must be open honest trustworthy a strong communicator and understand that what we get done as a team surpasses what we get done individually.
- Candi is an equal opportunities employer.
Candi is unique because...
- We focus on helping businesses of all sizes in emerging markets get access to cheap clean rooftop solar energy.
- We have a strong emphasis on a clientcentric & innovationdriven working culture.
- We are an international team where remote working is commonplace where we trust our team members to actively carve out a role for themselves according to their skillset.
Only qualified candidates will be contacted.
Required Experience:
Senior IC
Employment Type
Full-Time
