Vice President Brand Creative
Vice President Brand Creative
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$ 252500 - 290000
1 Vacancy
Job Description
Circle is a financial technology company at the epicenter of the emerging internet of money where value can finally travel like other digital data globally nearly instantly and less expensively than legacy settlement systems. This groundbreaking new internet layer opens up previously unimaginable possibilities for payments commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure including USDC a blockchainbased dollar helps businesses institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What youll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization were expanding into some of the worlds strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder Mindfulness Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What youll be responsible for:
As the executive leader of Circles Brand & Creative teams you will be responsible for the strategic vision and operational excellence of Circles brand storytelling creative development and brand identity systems. You will build a categorydefining brand that reflects trust innovation and boldness.
Leading multidisciplinary teams across brand strategy research campaign concepting design video owned channels and creative operations you will transform them into a highperformance insightled AIassisted creative engine. Reporting to the SVP of Marketing you will partner crossfunctionally with Product BD Policy and Communications to unify messaging scale global brand and gotomarket campaigns and influence how Circle is perceived by customers partners developers policymakers and the media.
What youll work on:
Build and scale Circles internal Brand & Creative teams to function as a bestinclass creative engine.
Define and steward Circles brand architecture visual identity and voice/tone across all platforms.
Drive the development of differentiated insightled campaigns that position Circle building the new internet financial system.
Oversee research and brand tracking to guide strategy and inform creative decisions across key markets and audiences.
Lead the concepting and development of highquality creative campaigns and assetsvideo photography design motion and digital content.
Collaborate with Growth Marketing Product Marketing and Comms to align creative initiatives to gotomarket strategy and business priorities.
Manage Circles owned digital channels (e.g. websites social) to ensure consistency clarity and performance.
Drive the Brand & Creative teams to become AInative integrating GenAI tools and technologies into workflows and processes to enhance efficiency and creativity.
Recruit coach and inspire a diverse highperforming creative team while fostering a culture of innovation and excellence.
What youll bring to Circle:
Core Requirements:
15 years of creative industry experience including internal studios and toptier agencies.
10 years of executive creative leadership including experience leading brand architecture and global creative campaigns.
Demonstrated ability to scale creative organizations systems and processes in highgrowth companies or startups.
Exceptional ability to develop brand platforms that unify messaging across customer developer and policy audiences.
Proven success building and leading teams across art direction copywriting design and video production.
Preferred Requirements:
Experience building creative functions within fintech blockchain or B2B tech environments.
Deep familiarity with AIassisted creative tooling and datainformed storytelling approaches.
Prior leadership of brand repositioning efforts that result in measurable awareness and reputation lift.
Strong executive presence and ability to influence across Csuite crossfunctional peers and external stakeholders.
Additional Information:
This position is eligible for dayone PERM sponsorship for qualified candidates
Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range:
$252500 $290000
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Additionally Circle participates in the EVerify Program in certain locations as required by law.
Should you require accommodations or assistance in our interview process because of a disability please reach out tofor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LIRemote
Required Experience:
Chief
Employment Type
Full-Time
