Digital Marketing Coordinator

Job Description:

The Digital Marketing Coordinator of the Florida Institute of CPAs will be a professional in executing digital marketing strategy. This role requires collaboration with the Marketing and Communications Team and is responsible for digital content delivery through email website and social channels all while managing deadlines and delivering flawless final products. This role assists in planning and implementing the FICPAs overall interactive and social media initiatives to engage current and potential members; educate the public; strengthen the FICPA brand; and promote FICPAs products and services.

Reports to: Director Marketing Strategy

Key Duties and Responsibilities:

• Drive highly effective digital campaigns enhance user experience and deliver on digital objectives while tracking and reporting on campaign progress.
• Collaborate with the Communications Manager on monitoring social media accounts and social listening.
• Curate content update online assets streamline digital marketing production and handle general digital marketing activities.
• Build digital assets including graphics and videos to deliver highquality digital content.
• Design and build email communications.
• Master all aspects of the FICPA AMS and build database queries for email and direct mail.
• Use data to recommend tactics and strategies to optimize the effectiveness of social media and other digital communication channels.
• Report analytics on all digital engagement including email social and web traffic.
• Stay informed about data privacy regulations and ensure compliance.
• Assist with other duties needed to help drive the vision of the FICPA fulfill its mission and abide by its values.

Experience and Skills:

Education Requirements:

• Graduation from high school or an equivalent certificate.
• Two to five years of professional experience as a marketing coordinator including digital marketing digital and social media platforms/scheduling; a minimum of one year of experience using HTML to develop or edit emails in a promotional marketing effort; or an equivalent combination of training and experience.

Experience and Competencies:

• Knowledge and experience with email marketing project management content management and digital marketing systems. Familiarity specifically with Adestra Wrike Feathr Sprout Social Hub Spot and Google Ads is a plus.
• Adobe Creative Cloud skills including InDesign Photoshop Premier Pro/After Effects etc.
• Ability to communicate effectively in all forms collaborate with others and has exceptional attention to detail.
• Knowledge of general marketing and communications principles.
• Knowledge of marketing databases email campaigns SEO and social media campaigns. A/B and multivariate experiments. Email and social media analytics.

Essential Physical Skills:

• Must have manual dexterity to perform specific computer and electronic/mobile device functions for data collection and use a keyboard/computer printer fax copier.
• Able to receive and act on detailed information through oral and written communication.
• Must apply finger dexterity sufficient corrected or uncorrected vision hearing oral communication and critical thinking on a regular basis to perform all duties and responsibilities.
• Requires extended periods of sitting working on the computer and using electronic telephone devices.
• Ability to travel via car.
• May frequently be required to stand walk and occasionally use arms and hands to reach.
• May also require occasional lifting and carrying of 1020 pounds.
• Must be able to work in the primary workplace location to ensure appropriate cooperation and collaboration with coworkers in an inperson capacity to best ensure support to the Associations membership.

Benefits

We respect your life inside and outside of the organization. We foster a flexible supportive environment that empowers our team members to reach their professional potential and prioritize their personal happiness. We strive to bring in individuals who are looking to build on our legacy with people who put the team first.

Our futurefocused leadership is transforming how professional associations deliver on their mission. Through innovation communication and collaboration were helping shape the future of the CPA profession. By identifying and maximizing our individual talents were ascending to heights we can only reach together.

Thats why at the FICPA were serious when we say we put people first.

Sneak Peek at our Benefits:

Half Day Fridays; 100 Paid Employee Only Health Insurance Dependent coverage contribution; Dental Insurance; 401K w/Employer Matching; Paid Time Off; 11 Holidays; Life Insurance; Long Term Disability; and optional AFLAC Supplemental Plans and Flexible Spending Accounts.

The FICPA is a Drug Free Workplace.Final applicants will be required to successfully pass preemployment skills testing and a background investigation consisting of criminal history employment education personal and professional references as well as a drug screening.

To learn more about the FICPA please visit our website atwww.ficpa.

Equal Employment Opportunity Statement

The FICPA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.