Digital Marketing Senior Associate

Description

About the Media Incubation Activation team at HP

The Media Incubation Activation is HPs inhouse digital marketing team that provides advisory strategic and operational paid marketing services to support the business and HP Stores goals. The team fosters a culture of best practices and collaboration across HP marketing teams Omnichannel teams stakeholders and uses datadriven insights to inform decisionmaking across the business.

Expected Responsibilities:

• Execute and manage SEM PMAX and Demand Gen campaigns for both seasonal and nonseasonal campaigns across HP online store
• Routinely update ad creative and/or ad extensions based on marketing calendar seasonal promotions and the latest discounts or coupon offers
• Conduct weekly or monthly campaign optimization tasks including but not limited to ad copy testing keywords inclusion or exclusion and product SKU addition
• Run tests analyze results and clearly communicate learnings across local marketing teams and greater HP Store organization
• Measure and evaluate current campaigns performance against quarterly business goals/targets and channel investment decisions to maximize return on investment
• Generate weekly monthly and quarterly campaign performance reports on regular cadence

What you will need:

• Bachelors degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems Computer Science Economics Mathematics or related fields
• 2 years of handson experience in Paid Search campaigns (Google and Bing) ; Performancefocused campaign experience is a plus
• Preferred experience with 3rdparty campaign and bidding management platforms e.g. Google SA360 Marin Software or Skai (formerly Kenshoo)
• Proficiency in Microsoft Excel pivot tables and/or Power Pivot; comfortable manipulating basic datasets
• Google Ads Bing Ads and SA360 certification is mandatory
• Positive attitude and willingness to work in fastpaced environment is a must
• Highly detailoriented with proven project management and organizational skills
• Ability to link interactive plans and activities to business results
• Strong analytical problem identification solving skills
• Strong written and verbal communication skills
• Fluent in English

Why HP Australia

• Australian Market Leader across PC & Print
• A wide and varied product portfolio to market
• Recognised globally as an Employer of Choice and certified as a Great Place to Work 2023
• Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
• Gold Level Skilled Workplace Accreditation from Mental Health First Aid Australia
• Market Leading Mentoring Program
• Recognised and one of the worlds most sustainable companies
• Wellness Programs
• Flexible work environment
• Supportive team culture
• Also encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.

Thanks for taking the time to review our available position if you think it is a match for your experience and interests please apply today we are eager to learn more about you!

#LIPOST

Job

Schedule

Shift

Travel

Relocation

Equal Opportunity Employer (EEO)

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement