Growth Marketing Manager

Loyal is an organization centered on experience and building a platform that allows consumers to make meaningful decisions when it comes to healthcare. We deeply understand providers locations services appointments business rules and moreover we understand patients who they are the preferred method of communication upcoming appointments lapsed appointments outstanding bills health risks and more. With this intelligence our platform fuels highly relevant and personalized experiences across all mediums (website email voice) allowing patients to get healthy stay healthy and have a better relationship with the health care provider.

Summary

The Demand Generation Manager is an essential driver of Loyals growth strategy responsible for generating highquality leads and significantly boosting brand awareness. This role requires close collaboration with sales marketing and product to develop implement and report on innovative demandgeneration strategies. In this position reporting directly to the Senior Director of Marketing the Demand Generation Manager must bring a wealth of expertise in several key areas including lead and demand generation tool management digital marketing techniques effective campaign management and a history of implementing successful lead generation strategies. Additionally the role entails rigorous performance reporting to track progress and optimize strategies based on datadriven insights. A successful Demand Generation Manager will be skilled at optimizing lead management processes and ensuring a smooth transition between marketing and sales using CRM and automation tools. They will develop and execute multichannel demand generation strategies closely monitor campaign performance and provide datadriven insights to refine tactics ultimately maximizing lead quality and conversion rates.

This position follows a hybrid work model requiring 3 days in our Atlanta office weekly. Only candidates who are Atlantabased or willing to relocate will be considered.

You will

• Own the lead generation process including identifying and qualifying leads managing data in Salesforce and ensuring seamless lead handoff to the sales team for followup and conversion.
• Collaborate with the sales team to align lead generation efforts with sales goals and ensure a smooth lead handoff process.
• Develop and implement lead and demand generation strategies across multiple channels (email content marketing paid media webinars events etc.
• Analyze and report on campaign performance leveraging data and insights to refine strategies and tactics.
• Oversee the management and optimization of marketing automation tools (HubSpot Salesforces Clay).
• Develop compelling content and campaigns targeting key decisionmakers in healthcare organizations including health system executives and other stakeholders.
• Report on pipelinebuilding metrics and forecast.
• Identify process automation and optimization opportunities focusing on scalability and driving significant growth.
• Collaborate with Marketing to ensure proper lead management processes metrics and policies.
• Maintain data integrity in Salesforce and other systems.
• Develop best practices that align sales data quality with company initiatives.

Please note that this job description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the role. Loyal reserves the right to make changes and/or assign additional responsibilities of a role within reason at any time with or without notice.

You have:

• Five years of demand/lead generation experience.
• Two years of experience using Salesforce
• Experience working within a softwareasaservice (SaaS) company is preferred.
• Experience with the healthcare industry is preferred.
• Experience working within a high growth and/or ambiguous environment with proven experience in a dynamic environment.
• Bachelors degree in Business Marketing a related field or equivalent work experience.

Bonus Points

• Experience using Hubspot
• Healthcare experience

Interview Process

• Prescreening Questionnaire
• Recruiter Screening
• Hiring Manager Interview with Senior Director Marketing
• Peer Interviews

Pay Transparency

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $80000 $95000. Actual salary will be based on a variety of factors including location experience skill set performance licensure and certification and business needs. The range for this position in other geographic locations may differ. In addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.

• Flexible paid time off sick and personal days
• At least one holiday per month (sometimes more!
• A week off for everyone in December during the winter holiday period
• Full health dental and vision insurance Loyal pays the premium for all employees!
• Monthly Internet Stipend for Remote & Hybrid Roles
• Longterm & shortterm disability
• 401k plan
• Stock Options
• 16 Weeks Paid Parental Leave
• 2 Volunteer days per year
• Matching Gift Program
• Participation Grant Program
• Annual Travel/Team Events up to twice per year (postCOVID)