SEM Campaign Manager

Description

HP Inc. is a founder of Silicon Valley and has been building the technology that enables innovators to transform the world since the first microchip. We welcome our customers to buy directly from HP so we can partner with them to create work learn or play. But no matter how good our technology products are they risk sitting idle.

We need you to join the growing Performance Marketing team for the US HP Store to help find the creators the inventors and the geniuses of tomorrow who will leverage HP technology to change the world.

We are looking for an experienced and datadriven SEM Campaign Manager to oversee all paid textbased search campaigns within the US HP ecommerce Paid Search team.

The SEM Campaign Manager will be responsible for the strategy implementation analysis and optimization of performancefocused media campaigns across primary and secondary search engines including Google and Bing. They will actively manage media campaigns via 3rdparty bidding platforms.

The ideal candidate brings years of handson experience with SEM campaigns and will be both analytical and creative always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that HP stays at the forefront of industry best practices betas and trends.

Expected Responsibilities:

• Lead endtoend SEM campaign strategy planning and adjusting based on KPIs and company priorities

• Supervise daily management of seasonal and nonseasonal media campaigns across US HP.coms portfolio of products

• Define and manage search engine autobidding strategies

• Launch SEM campaigns and target audience strategies as new products come to market and customer segments are introduced

• Ensure ad creative and extensions support the marketing calendar seasonal promotions and offers

• Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions

• Monitor campaign performance and weekly pacing versus quarterly business plans

• Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations seeking test opportunities through new media partners ad formats engine features and technologies

• Run tests analyze results and clearly communicate learnings across the Paid Search team and greater US HP organization

• Stay uptodate with SEM best practices bid management platforms and industry research

Education and Experience Sought:

• 5 years of handson experience in SEM campaign management (Google and Bing); performancefocused campaign experience is a plus

• Experience with 3rdparty campaign and bid management platforms (e.g. SA360 Marin Software or Skai)

• Proficiency in Microsoft Excel pivot tables and Power Point; comfortable manipulating datasets from various platforms

• Bachelors degree in Business Administration Communications Economics Finance Marketing or related field

• Google Ads and Microsoft Ads certification is preferred

Other Knowledge and Skills Sought:

• Creativity and curiosity around what can be tested to enhance campaign performance

• Positive attitude and willingness to work in fastpaced team environment is a must

• Highly detailoriented with proven project management and organizational skills

• Ability to link interactive plans and activities to business results

• Strong analytical problem identification solving skills

• Strong written and verbal communication skills

HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment please email Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.

In order to satisfy our contractual obligations with clients the successful candidate will be required to pass a basic standard Criminal Records check. You will also be required to sign off on HPs Confidentiality NonSolicitation and Conflict of Interest Agreement.

HPs commitment to diversity equity and inclusion its just who we are. From the boardroom to factory floor we create a culture where everyone is respected and where people can be themselves while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that youre more innovative and that helps grow our bottom line. Come to HP and thrive!

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Equal Opportunity Employer (EEO)

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement