Work Shift:
Day
Pay Type:
Salary
Hourly Rate (if applicable):
N/A
Targeted Base Salary Range (if applicable):
$140800.00 $182600.00
JOB OVERVIEW:
Senior Brand Manager is responsible for delivering success of Innovation financial objectives for the Emerging Business Segment. This role is responsible for supporting the ongoing generation of the Emerging Business Pipeline and leading commercialization efforts to achieve volume and profit growth objectives.
RESPONSIBILITIES:
What Youll Do:
- Be a Business Lead that:
- Manages Innovation Strategic Plan and Innovation P&Ls for the Emerging Innovation business segment
- Own and support the 5yr strategic growth plan
- Own and manage the annual AOP to meet volume revenue and profit goals
- Evaluate pipeline portfolio and optimize for profitability and growth
- Ensure budget compliance and timely and accurate reporting
- Leads innovation projects linked to strategic blueprints and multiyear growth platforms
- Takes innovation initiatives from concept through to launch.
- Builds a deep understanding of the brand and the consumer
- Leverages insights research and analyzes market data to identify and define opportunities
- Drives P&L development for the new businesses and evaluates alternatives to meet financial launch hurdles
- Creates smart gotomarket strategies that leverage Blue Diamonds existing strengths while leading teams to develop new muscle
- Leads project cross functional teams manages communications and project details including StageGate documents timelines meeting agendas notes etc.
- Generates product and package specifications new item codes UPC codes etc.
- Creates presentations to onboard internal stakeholders and facilitate sales calls
- Represents innovation marketing in key account sales calls as needed
- Provides continuity and support to Brand & Sales Teams as they take responsibility of new product launches
- Be a People Leader that:
- Rallies support behind the vision and exhibits optimism. Translates vision and strategy into explicit plans and action.
- Creates an inclusive and creative environment embracing diverse viewpoints and draws on talents and ideas from all parts of the organization. Facilitates openended nonjudgmental discussions to find new solutions where everyone has a voice.
- Incorporates novel and seemingly disparate ideas from different industries cultures and employees. Sees opportunities others do not.
- Other duties as assigned
Education / Experience / Skills
- Bachelors Degree in Business Administration or related field
- 6 years of CPG Brand Management or Marketing or Innovation experience 10 years total relevant experience
- Minimum of 4 years of commercial CPG Innovation or related experience
- Familiarity with traditional consumer research methodologies including CLTs focus groups concept tests etc.
- Experience in accessing and analyzing iRi/SPINs data
- Experience in working with agencies (advertising media packaging etc. & external partners (development manufacturing)
Soft Skills
- Highly Curious & Resultsdriven
- Selfstarter comfortable figuring it out and helping others do the same
- Outstanding interpersonal & communication skills both written and verbal Ability to influence & lead others
- Exceptional storyteller
- Quantitative strength very comfortable with data
- Analytical Thinker and Structured problem solver
- Highly Organized Proven ability to effectively manage multiple projects in a dynamic environment
- High energy charismatic innovative and creative.
PREFERRED SKILLS AND EXPERIENCES (Specialized education specific software experience etc.
- Certified Project Manager
- Knowledge of SAP
PHYSICAL DEMANDS Office demands include extensive use of telephone and computer
WORK ENVIRONMENT Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 510 of the time.
WHY BLUE DIAMOND
In addition to working at the worlds largest stateoftheart almond manufacturer we offer a safe and collaborative team environment with numerous opportunities for free training and career advancement. Check out the BDG Benefits Health & Wellness GuideHERE.
Grow your career. Partner with us. We Are the Almond People!
Ready to get started Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race sex sexual orientation gender identity national origin color age religion protected veteran or disability status or genetic information. BDG also complies with all provisions of the U.S. Governments Executive Order 11246 dated September 24 1965 and the rules regulations and relevant orders of the Secretary of Labor.
Required Experience:
Manager