Marketing Specialist
Marketing Specialist
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1 Vacancy
Job Description
As theMarketing SpecialistinCape Town youll be at the heart of exciting digital campaigns driving innovative MarTech projects and fueling acquisition strategies that push boundaries. This role goes beyond routine tasksyoull take ownership of powerful marketing tools lead captivating campaigns and optimize every step of the customer journey to create real impact. If youre ready to transform strategies into results this is the role for you!
Your keyjobresponsibilities as theMarketing SpecialistinCape Townwill include:
- Take the reins on cuttingedge marketing tools like analytics dashboards and campaign management systems using data to power highimpact decisions.
- Stay on top of tool performance ensuring theyre always in peak condition to meet dynamic business needs.
- Partner with IT teams and external vendors to troubleshoot optimize and elevate digital tools to new heights.
- Drive exciting MarTech projects from concept to completion ensuring they align perfectly with bold marketing goals.
- Work seamlessly with crossfunctional teamsincluding IT product and marketingto bring innovative tools and technologies to life.
- Keep stakeholders in the loop with comprehensive project reports and insights that showcase your success.
- Craft imaginative onpoint creative briefs for digital campaigns that wow audiencesacross online ads social media and dynamic website content.
- Coordinate with traffic teams and toptier creative agencies to deliver eyecatching content on time and in line with your vision.
- Own the review process ensuring creative work sparks excitement and matches brand guidelines and campaign goals.
- Be the mastermind behind a seamless acquisition approval process through WCRGB ensuring campaigns are fasttracked while staying compliant.
- Manage timelines and track approvals serving as the goto expert for board queries on acquisition initiatives.
- Continuously optimize the approval process making it more efficient and effective every step of the way.
- Become the engine behind acquisition successsupport PPC affiliate and paid social media channels to ensure campaigns run like a welloiled machine.
- Test and finetune creatives ad copy and landing pages to deliver performance that blows KPIs out of the water.
- Track monitor and tweak campaigns to maximize customer acquisition and drive growth.
- Own the creation and management of tracking links across all acquisition channels ensuring attribution and performance tracking are flawless.
- Collaborate with affiliates media partners and internal teams to ensure tracking mechanisms are locked in and functioning perfectly.
- Dive into detailed reports to evaluate marketing campaign performance leveraging tracking links for actionable insights.
- Manage the bonus engine with precision ensuring promotions are executed flawlessly and drive customer acquisition.
- Plan launch and track exciting promotional bonuses working with stakeholders to bring engaging offers to life.
- Keep a sharp eye on performancemaking smart adjustments to boost customer engagement and minimize any bonus abuse.
Requirements
Requirements for thisMarketing SpecialistjobinCape Town:
- Bachelors Degree or Diploma in Marketing Communications or a related field.
- 13 years of experience in a fastpaced digital marketing or MarTech environment preferably within iGaming or ecommerce.
- Solid understanding of PPC SEO Social Media and Affiliate channels with an eye for using them to crush customer acquisition targets.
- Proficiency with digital tools like Google Analytics CMS platforms and campaign management softwareyoure comfortable using data to drive results.
- Experience managing creative briefs and leading campaigns from start to finish working handinhand with external vendors and agencies.
- Strong project management skills with a proven ability to juggle multiple tasks while meeting deadlines.
- Experience with tracking link management and attribution models with an ability to measure campaign success accurately.
- Bonus engine or loyalty program management experience is a definite plus.
- Analytical powerhouse with a knack for turning data into actionable insights.
- Excellent communication and interpersonal skills to thrive in a teamoriented fastpaced environment.
If youre passionate about marketing and ready to make a significant impact in a dynamic environment wed love to hear from you! Apply today for thisMarketing Specialistrole inCape Town.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
