Manager Demand Generation
Manager Demand Generation
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Job Description
Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseyas bestinbreed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained strong doubledigit growth over the past several years and is backed by Insight Venture Partners www.insightpartners a leading global private equity firm investing in highgrowth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000 Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our awardwinning solutions go to www.Kaseya and for more information on Kaseyas culture please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD being GRITTY being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers and the betterment of their careers and longterm financial wealth.
Manager Demand Generation
WHAT WE ARE LOOKING FOR:
We are seeking a Manager of Demand Generation who can drive innovative strategies to generate and nurture leads effectively. The ideal candidate will have a proven track record in developing and executing demand generation campaigns across multiple channels. They should possess strong analytical skills to measure campaign effectiveness and optimize performance. Excellent leadership and communication abilities are essential along with the capability to collaborate crossfunctionally to align demand generation efforts with overall business goals. A passion for staying updated on marketing trends and leveraging emerging technologies to drive results is highly desired.
WHAT YOULL DO:
Within the Demand Generation team this role is responsible for executing the New Customer acquisition strategy via fully integrated marketing campaigns to drive pipeline for customer acquisition. This role works crossfunctionally across the Marketing organization sales events and product management. The ideal candidate understands how to execute the marketing plan with impactful well integrated tactics to create highlyqualified leads.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Strategize develop and execute plans to generate highly qualified leads for the MSP and midmarket enterprise (MME) sales teams.
Coordinate mix of appropriate tactics on a campaignbycampaign basis with various internal teams i.e. Digital Product and Content Marketing Marketing Operations Sales Development and Sales to develop fully integrated endtoend campaign plans.
Work closely with Sales Sales Ops and Product marketing to develop sales enablement strategies and tactics.
Own responsibility for optimizing marketing campaigns and programs in coordination with Marketing Operations and Digital.
Develop and maintain a cadence of reports and communications to key internal stakeholders on campaign KPIs. Provide and collect feedback on status and success of marketing campaigns to/from Sales Product Marketing and Product Management.
Work closely with crossfunctional teams to close gaps in contact and account database that impact campaign effectiveness.
Work closely with the Product Marketing team to integrate company and product messaging including new product announcements and upcoming promotions into upcoming campaign plans.
Understand Kaseyas industry business and portfolio of products and solutions.
Develop and establish regular communication touch points with stakeholders in the sales organization.
WHAT YOULL BRING:
Bachelors degree in marketing or business.
Minimum 2 years of experience in building and executing campaign plans for a multiproduct company across multiple marketing tactics and platforms: e.g. email events (digital and inperson) content syndication nurture sequences and social media.
Proven experience in omnichannel campaign planning.
Experience with analytical tools and ability to dive deep into metrics and reporting.
Strong capability with highest standards in driving results.
Experience working within a matrix environment to drive program creation and success.
Understanding of integrated marketing and the entire marketing mix.
Highly consultative player who can plan (think) and execute (do).
Ability to think outside of the box and innovate the art of marketing.
Strong project management skills and ability to multitask
Strength and experience in collaborating with numerous cross functional teams.
Experience with G2 SF Marketo and project management solution (Wrike) a plus.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.
Required Experience:
Manager
Employment Type
Full Time
