Digital Analytics Manager
Digital Analytics Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
JOB SUMMARY
The Manager Marketing & Digital Analytics will play a key role in supporting the EMEA Marketing Digital Loyalty & Partnerships (MDLP) Analytics function with a primary focus on Marketing & Digital (M&D). Reporting to the Director MDLP Analytics this role is responsible for conducting quantitative analysis to deliver actionable insights and datadriven recommendations to key stakeholders across M&D. The objective is to evaluate and optimise demand generation digital marketing and website performance metrics providing a clearer understand of the impact and value of marketing media and eCommerce efforts across crossregional cluster and property programs.
This individual will deepdive into the extensive data available across marketing and digital touchpoints working closely with stakeholders to develop key analytical tools and frameworks. They will also collaborate with the Manager Digital Field Marketing (DFM) Analytics given the synergies in digital data as well as the Manager Loyalty & Partnerships Analytics to ensure alignment and support across the broader MDLP function.
A key responsibility of this role is to translate complex data findings into clear impactful insights that inform strategic decisions. This includes effectively communicating results and their implications to leadership ensuring that recommendations are well supported by data. Additionally this role will develop and apply processes and analytical tools to monitor and measure performance across the continent with a strong focus on providing analytical support to area teams for M&Drelated initiatives.
EXPECTED CONTRIBUTIONS
The Manager Marketing & Digital Analytics will have a primary focus 80 on developing expertise within the Marketing & Digital (M&D) space both from a business strategy and data proficiency perspective. A secondary focus 20 will be on Loyalty & Partnerships (L&P) supporting the broader MDLP Analytics team in achieving its goals.
Core Responsibilities (M&D Focus 80:
- Take ownership of and continuously enhance existing M&D reports and dashboards ensuring accuracy relevance and user experience are considered.
- Lead data discovery initiatives to deepen understanding of the digital data available including working with thirdparty vendors or data partners to ingest and process external data where relevant.
- Contribute to the property digital mix goalsetting process a highimpact highimportance annual initiative critical to continentwide and propertylevel performance goals.
- Supporting continent priorities including strategic drive towards digital mix goals.
- Enhancing insights into promotion performance.
- Partnering with Development on franchise performance tests.
- Monitoring OTA reliance and optimisation.
- Support continent areas market teams with data requests and adhoc reporting/analysis.
- Deliver monthly/quarterly/annual performance metrics with actionable commentary as required e.g. State of the Business.
Additional Contributions (MDLP & Broader Analytics Support 20:
- Support the efforts to define reporting and analytical roadmap for EMEA MDLP ensuring alignment with business priorities.
- Additional learning of Loyalty & Partnership function and datasets to develop a rounded scope of MDLP as a whole.
- Advocates for databased decisionmaking and delivers tools and frames issues to help Continent leaders understand insights that influence change.
- Clearly communicate results and insights to the EMEA Marketing & Digital audience ensuring stakeholders receive timely wellstructured data to support their decisionmaking and deadlines.
CANDIDATE PROFILE
Skills and Knowledge
- Experience and exceptional performance in analytical position within the travel industry preferable but not imperative.
- Strong project management skills and an organised/disciplined mindset.
- A pattern of exceptional performance and enthusiasm of data and analytics.
- Experience with handling / an appreciation and understanding of digital analytics.
Technical Skills:
- Data Analysis/Programming languages (SQL required Python attractive).
- Tableau or similar data visualisation tool (required high proficiency).
- MS Excel (required advanced).
- Adobe Analytics or similar (desirable).
Education and Professional Certification
- Bachelors degree from an accredited university preferably in a quantitative discipline (data analytics mathematics physics economics etc).
- Masters degree or professional certification in Data Analytics (attractive but not required).
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Manager
Employment Type
Full-Time
