Marketing Manager
Marketing Manager
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Job Description
Marketing Manager
Boston MA or Philadelphia PA FullTime Partially remote
About Compass
Compass is an innovative missiondriven organization that supports families with low incomes to save for their future and access greater economic opportunity. We believe in our clients and in their ability to achieve their goals and dreams. We operate highquality financial coaching and savings programs and pursue opportunities to shape the national approach to poverty through practice and policy change. Compass is also an emerging leader in a national effort to leverage housing assistance as a platform for economic mobility. We are looking for people who want to be part of taking our programs and our impact to the next level.
Our mission is to partner with families with low incomes to build assets as a pathway out of poverty. We focus on reaching families led by Black and/or Latinx women.
To achieve our mission we operate clientcentered savings and financial coaching programs deliver training and technical assistance to other practitioners and shape policy solutions that dismantle barriers to asset building.
For more information please visit our website www.compassworkingcapital or click here to learn more about our strategic plan.
About The Family SelfSufficiency (FSS) Program
Congress created the FSS program in 1990 as an employment and savings program for families in federally subsidized housing. The program combines a powerful savings incentive with service delivery to support residents in reaching their goals. It is the nations largest assetbuilding program for families with low incomes.
Since 2010 Compass has partnered with public housing agencies and other affordable housing providers to operate an assetbuilding model for the FSS program the first nonprofit organization in the country to do so.
About the Job
The Marketing Manager drives the organizations marketing strategy and across digital and traditional channels with primary focus on client outreach business development and fundraising initiatives. This role leads the implementation of multichannel marketing campaigns while providing strategic marketing guidance across the organization. Reporting to the Director of Communications the Marketing Manager plays a crucial role in expanding our reach and impact through datadriven marketing approaches.
All Compass staff embody the following core competencies:
- Ownership: Steps up and follows through to consistently deliver highquality work.
- Diversity Equity and Inclusion:Champions the value of diversity and the creation of inclusive spaces.
- Growth Mindset:Embraces challenges and setbacks as the fuel for learning and development.
- Teamwork: Contributes actively and collaboratively with colleagues to achieve shared goals.
Primary Responsibilities:
Strategic Marketing Leadership
Lead marketing strategy and for key organizational priorities: client outreach and enrollment campaigns business development initiatives and fundraising marketing efforts
Provide strategic marketing guidance to all other departments and teams who are responsible for developing and implementing their marketing efforts
Develop and maintain marketing calendar aligned with organizational goals
Monitor marketing trends and recommend innovative approaches to improve organizational practices and performance
Marketing Tactics and Systems
Own website and social media strategy and management including: content updates and optimizationSEO strategy and implementation user experience improvements and analytics and reporting
Manage email and text marketing platforms and usage including: list management and segmentation campaign development and executionA/B testing and optimization performance tracking
Where relevant engage other marketing tactics such as content marketing paid advertising and direct mail to reach marketing goals
Events
Support marketing needs for biannual national conference including: promotional materials event collateral digital presence and onsite marketing support
Lead marketing efforts for program sitebased launch and outreach events
Analytics & Reporting
Establish and track key performance indicators (KPIs)
Analyze campaign effectiveness and ROI
Make datadriven recommendations for optimization
Implement and manage marketing automation and analytics tools
Qualifications and Skills:
5 years of marketing experience
Demonstrated success in digital marketing including website management social media and email marketing
Experience with marketing analytics and reporting
Demonstrated experience creating and successfully managing marketing campaigns
Strong project management abilities including management toward goals that require collaboration across multiple departments
Commitment to diversity equity and inclusion and knowledge of how those values show up in the work of communications
Excellence in writing and content creation
Proficiency in marketing tools and platforms
Preferred:
Experience in nonprofit sector
Experience reaching hardertoreach populations in multiple languages
Experience with client outreach or enrollment marketing
Event marketing experience
SEO expertise
Benefits
The salary range for this role is $90000 $105000 commensurate with experience. Well promote your professional growth and development by providing access to a competitive salary and benefits package and additional employee benefits that include but are not limited to:
Healthcare: medical dental vision: Compass covers up to 80 of employee premiums and 80 for dependents. There is no waiting period to enroll in health insurance.
Retirement plan 401(k) & 3 match
Parental Leave: Employees who have been employed for at least three 3 months are eligible to take up to 12 weeks of unpaid leave. *Employee must be with the organization for six 6 months to receive up to six 6 weeks of full pay from the organization.
Life insurance & disability Insurance
Paid time off: Employees receive up to 36 Wellness days and 8 holidays per calendar year plus the final week of the calendar year off as an organizational wide holiday. All employees enjoy a twohour early closure starting the Friday after Memorial Day through the week of Labor Day.
Flexible Spending Account (FSA)
Dependent Care Flexible Spending Account
Professional development & certification
Pretax commuter benefits
Employee Assistance Program (EAP)
Office closed the final week of calendar year
Equipment: $200 onetime stipend for work from home expenses
Internet Reimbursement: Up to $40 per month for personal internet expenses
Equal Opportunity Statement
Compass Working Capital is an Equal Opportunity Employer. We consider applications for all positions without regard to age race color ethnicity national origin ancestry creed religion gender gender identity or expression sexual orientation citizenship physical or mental disability medical condition genetic information marital status veteran status military status or any other characteristic protected by applicable law.
Compass Working Capital is committed to ensuring individuals with disabilities receive the accommodations required for them to interview for a position on our team. Should you require accommodations please contact .
As a contractor of Philadelphia Housing Authority Compass also provides hiring preference to Section 3 residents. Section 3 Residency is defined as being an authorized resident of Philadelphia Housing Authority or a lowincome resident of the area where the HUDassisted project is located.
For the purposes of Section 3 lowincome is defined as 80 of the Area Median Income. To learn more information about Section 3 income eligibility please refer to the Housing and Urban Development (HUD) Website.
Required Experience:
Manager
Employment Type
Full-Time
