Manager Insights 165573
Manager Insights 165573
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Job Description
Relocation Assistance Offered Within Country
Job Number#165573 Mumbai Maharashtra India
Who We Are
ColgatePalmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join ColgatePalmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
About Us
Would you like to be part of a team that is building a future to smile about What about having the opportunity to collaborate with teams across the world full of stimulating discussions and making impactful contributions
If this is how you see your career Colgate is the place to be!
Our dependable household brands dedicated employees and sustainability commitments make us passionate about building a future to smile about for our employees consumers and surrounding communities. We at Colgate take immense pride in our brand which fuels our workplace to encourage innovative thinking champion experimentation promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values then give your career a reason to smile...every single day !
What is the purpose of this role
As part of the Consumer Marketing Insights team your primary focus will be to drive category and consumer understanding in the organization. This would include usage attitudes brand choices and positioning for our core brands. You will drive strategic insights spaces as well as be SPOC for brands in the portfolio.
What would be the responsibilities for this role
Develop indepth consumer and category understanding
Maximise learnings from segmentation and usage studies. These will be required across demographic and behaviour cohorts
What are the barriers to consumption growth (eg how can we drive more frequent brushing in rural and night brushing in urban)
Brand Choices/ Nuances Of Imagery/ What Is Expertise
How do consumers perceive different brands why do they choose different brands across time (repertoire)
How can we build brand assets/ how do consumers think of expertise in the context of brands
Brand insights
For the portfolio of assigned brands drive specific projects depending on the business need (concept
Flesh out brand spaces that can be leveraged by creatives and campaigns
What does the ideal candidate profile look like
5 years of overall experience in CMI and research ideally in CPG or similar categories with a focus on brand strategy innovation and communication
Min 3years in CMI in marketing organisation
Experience in both quantitative and qualitative research across a diverse toolbox of research methodologies
Preferred
Experience in scoping implementing and delivering insights initiatives guiding business decisions regarding innovation communication strategy and gotomarket
#L1RS1
#CPIL
Our Commitment to Diversity Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LIHybrid
Required Experience:
Manager
Employment Type
Full Time
